Job Overview
We are seeking a Digital Advertising Manager to lead the planning, execution, and optimization of Google Ads campaigns. This role is critical in ensuring that we reach the right customers with the right message.
Key Responsibilities
- Design, implement, and manage Google Ads campaigns across search, display, shopping, and video.
- Optimize campaigns daily to achieve maximum ROI and growth objectives.
- Conduct audience, keyword, and market research to refine targeting and ad relevance.
- Partner with creative and brand teams to align advertising with seasonal collections and campaigns.
- Track, analyze, and report on performance data with actionable insights.
Requirements
3+ years of proven experience managing Google Ads campaigns at scale.Strong knowledge of performance marketing, bidding strategies, and conversion tracking.Proficiency with Google Analytics and related reporting platforms.Excellent analytical, organizational, and communication skills.A customer-focused mindset with the ability to balance data-driven decision making and brand storytelling.