Key Responsibilities :
- Implement and manage Google Analytics (GA4) tracking across websites and digital assets.
- Set up and maintain measurement plans, custom events, conversion tracking, and tag management (using GTM or similar tools).
- Develop and maintain dashboards and reports to track key KPIs and performance metrics.
- Analyze website performance, user behavior, traffic sources, and conversion funnels to identify opportunities for optimization.
- Collaborate with marketing, development, and UX teams to provide insights and recommendations.
- Monitor data quality and troubleshoot tracking issues and discrepancies.
- Stay updated with the latest GA features, industry trends, and best practices.
- Assist in A / B testing and campaign tracking analysis.
Job Requirements :
3–5 years of experience working with Google Analytics (GA4).Proficiency in Google Tag Manager (GTM), Google Data Studio (Looker Studio), and other analytics / reporting tools.Solid understanding of website architecture, user journeys, and digital marketing funnels.Experience in setting up event tracking, goals, eCommerce tracking, and UTM tagging.Strong analytical and problem-solving skills with the ability to interpret complex data.Experience with A / B testing platforms and CRO is a plus.Basic knowledge of HTML, JavaScript, or data layer structures is preferred.Excellent communication skills and the ability to present data-driven insights to stakeholders.Experience Required : 3 - 5 Years
Educational Qualification :
Google Analytics Certification (GA4) or related credentials.Experience with tools like BigQuery, Segment, Amplitude, or Mixpanel is a plus.Familiarity with GDPR, CCPA, and other data privacy regulationsBachelor's degree in Computer Science, Information Technology, or related field.Job Location : Dehradun
Employment Type : Full-time