About Lokal
Access & Empowerment for Bharat through AI and Local Language Internet
Lokal is India’s largest regional content and services platform, built for the 500 million+ internet users from tier 2+ towns.
Founded by IIT alumni, Lokal started in 2018 to address the lack of relevant local content and now goes beyond content to solve real, everyday problems of Bharat. Growing as a house of apps, Lokal is evolving into an AI-driven discovery and access platform—connecting users in tier 2+ India with the experts, tools, and knowledge they’ve historically lacked access to :
Lokal Jobs – Hyperlocal job discovery platform connecting blue- and grey-collar workers with nearby opportunities.
Gyan TV – Skill-based learning in regional languages (stocks, photography, small business & more).
Social and Marketplace products
Dostt – Make new friends through voice chats, games, and real, authentic conversations
Eaze – A safe space to explore emotional well-being via community-driven support.
Astro Lokal – Instant access to trusted astrologers through audio and chat.
And more – 10+ new apps in testing & exploration across agricultural advisory, legal advisory, financial guidance, and AI-powered personal assistants
About the Role : Strategy Manager (Social and Marketplace products )
We are looking for a Strategy Manager who can own revenue growth and P&L-critical initiatives across multiple businesses. This role blends high-level strategic thinking (60%) with hands-on execution (40%) in areas like pricing, payments, and operational optimization. The person will also lead cross-functional teams (supply operations, customer support, and project pods) to drive impact end-to-end.
Key Responsibilities
Strategic Ownership (60%)
- Identify growth levers and drive strategic initiatives across multiple business lines.
- Build and steer quarterly and monthly business strategies aligned to revenue and margin goals.
- Analyse funnel, pricing, user cohorts, and operational bottlenecks to find high-impact opportunities.
- Set clear OKRs, track P&L KPIs, and ensure cross-team alignment.
- Partner closely with product, marketing, and business to shape medium- to long-term business direction.
Execution & Operational Leadership (40%)
Lead critical initiatives on pricing, payment gateway optimisation, and conversion improvement.Drive execution across supply operations and customer support teams, ensure processes are efficient, predictable, and scalable.Build playbooks, streamline workflows, and improve quality metrics across operational teams.Manage people (minimum 1 year experience required) and coach team members for performance and ownership.Run experiments, track impact rigorously, and iterate quickly.Requirements
2–6 years of experience in strategy, business operations, consulting, or growth roles.At least 1 year of experience managing people or cross-functional pods.Strong analytical and structured thinking; ability to distill chaos into clear priorities.Experience driving revenue, margin, funnel improvements, or P&L outcomes.Comfortable owning both strategy and hands-on execution.High bias for action, clarity, and end-to-end ownership.Good to Have
Startup experienceMBA from a reputed instituteWhy This Role Is Exciting
You will directly shape the trajectory of multiple fast-growing businesses.You will work across product, operations, pricing, payments, and customer experience - full-stack business exposure.You will lead teams and influence company-level outcomes.High visibility with leadership, fast learning curve, and meaningful impact.Why Join Us
Lead high-impact strategy workCompetitive salary + ESOPsWork with a passionate, high-ownership teamTons of room to growWe’ll Get Along If You…
Take full ownershipThrive on data and sharp thinkingAre comfortable with ambiguity and fast-paced workBelieve in learning over perfection