Digital Engagement Strategist

Company Description

Rule 34 is a vibrant destination for enjoying nightlife in the suburbs of Mumbai. It hosts live performances spanning genres such as music and stand-up comedy, catering to young adults and weekend enthusiasts. Offering a perfect mix of music, food, and drinks under one roof, Rule 34 is a hub for individuals seeking entertainment and relaxation. Located in the heart of Charkop, it has transformed the area into a lively spot for music lovers, foodies, and social gatherings during workdays and weekends alike.

Role Description

This is a full-time, on-site role located in Mumbai for a Digital Marketing Manager. The candidate will be responsible for developing and executing strategic digital marketing campaigns to enhance brand visibility and drive customer engagement. Day-to-day tasks include social media management, lead generation strategies, monitoring web analytics, and implementing effective marketing techniques to optimize online presence and reach. Collaboration with internal teams to align campaigns with business goals will also be an integral part of this role.

Qualifications

• Proficiency in Social Media Marketing and strategy development
• Expertise in Lead Generation and outreach methodologies
• Strong understanding of Digital Marketing principles and best practices
• Experience with Marketing campaigns and brand promotion
• Ability to analyze and interpret data using Web Analytics tools
• Excellent communication and project management skills
• Previous experience in the hospitality or entertainment industry is a plus
• Bachelor’s degree in Marketing, Communications, or a related field