Talent.com
Senior Search Engine Optimization Specialist

Senior Search Engine Optimization Specialist

DigitactixRepublic Of India, IN
1 day ago
Job description

Experience : 5–8 Years

Location : Andheri East, Mumbai (Work from Office)

Reports To : SEO Team Lead / Head of Digital

About the Role

The Senior SEO Executive leads SEO execution across key client portfolios, integrating technical, content, and analytical expertise. The role requires deep hands-on skills in strategy deployment, reporting, and mentoring junior team members, driving consistent improvement in visibility, engagement, and conversions.

Key Responsibilities

  • Develop and execute advanced SEO strategies across multi-industry clients (BFSI, IT / ITES, Real Estate, Hospitality, Education, Automotive, Lifestyle, Healthcare, FMCG, Consumer Brands).
  • Conduct advanced keyword mapping, SERP feature analysis, and content optimization planning.
  • Audit websites for crawl issues, page performance, mobile responsiveness, and schema accuracy.
  • Manage and analyze data using GA4, Search Console, Tag Manager, and other analytics suites.
  • Oversee link-building quality, anchor text diversity, and digital PR collaboration.
  • Lead monthly reporting cycles with insights and growth recommendations.
  • Introduce automation and AI-assisted workflows for research, clustering, content ideation, and SEO forecasting.
  • Support client meetings and presentations, translating performance data into strategic insight.
  • Mentor SEO Executives and contribute to process optimization within the team.

Required Skills

  • Expert in SEO analytics, site architecture, and competitive analysis.
  • Hands-on experience with tools : Ahrefs, Screaming Frog, Semrush, SurferSEO, Ubersuggest, and GA4, amongst others.
  • Solid grasp of keyword strategy, topical authority building, and E-E-A-T principles.
  • Understanding of AI-driven search (Gen-AI SEO, SGE optimization, and prompt engineering).
  • Intermediate proficiency in HTML / CSS and WordPress CMS.
  • Strong reporting, presentation, and client communication skills.

    • KPIs

  • Organic traffic and keyword visibility uplift across client portfolio.
  • Growth in client organic lead generation metrics.
  • Successful resolution of technical SEO issues (audit compliance ≥95%).
  • Implementation of AI-augmented SEO deliverables.
  • Contribution to cross-functional SEO-content alignment success.
    • Create a job alert for this search

    Search Engine Optimization Specialist • Republic Of India, IN