Creative Director

Role OverviewLead the creative vision and strategy for all client campaigns across the D2C ecosystem. Responsible for maintaining brand consistency while driving innovative creative solutions that convert across multiple touchpoints from brand inception to marketplace sales.Key Responsibilities

• Creative Leadership & VisionDevelop and execute comprehensive creative strategies for D2C brands across all platformsLead creative ideation sessions and brand positioning workshopsEnsure creative alignment with business objectives and ROI targetsOversee creative quality standards and brand consistency across all deliverables
• Brand DevelopmentGuide brand identity creation from inception to market launchDevelop brand guidelines, tone of voice, and visual identity systemsCreate compelling brand narratives that resonate across multiple consumer touchpointsEstablish creative frameworks for brand extension and evolution
• Landing Page OptimizationCollaborate with web designers on landing page optimization for search trafficImplement A / B testing for landing pages and conversion funnelsOptimize Quality Score factors and ad relevanceEnsure search ads align with landing page content and user intent
• Campaign Strategy & ExecutionConceptualize integrated campaigns across digital and marketplace platformsDirect creative execution for Amazon, Flipkart, Blinkit, Swiggy, and other marketplacesOversee advertising creative for Meta, Google, YouTube, and emerging platformsEnsure creative adaptability across various ad formats and platform specifications
• Team ManagementManage and mentor creative strategist and graphic designerFoster collaborative environment with cross-functional teamsConduct performance reviews and professional development planningRecruit and build creative talent pipeline
• Client Relationship ManagementPresent creative concepts and strategies to C-level executivesManage client expectations and feedback integrationLead creative pitches and new business presentationsMaintain long-term creative partnerships with key clientsKey Performance Indicators
• Creative campaign performance metrics (CTR, conversion rates, ROAS)
• Client satisfaction scores and retention rates
• Team productivity and creative output quality
• New business acquisition through creative excellence
• Brand awareness and perception improvements for clients#Hiring #CreativeDirector #cloutgency #Job #chennai #hiringinchennai