Media Buyer – Performance Marketing (Meta & Google Ads)

Location : Remote

Employment Type : Full-time

About Brelex Media

Brelex Media is a performance marketing agency dedicated to helping coaches, consultants, and experts scale their businesses. We specialize in YouTube Ads, Meta Ads, and high-converting funnels designed to generate qualified leads, sales calls, and high-ticket enrollments. Our mission is simple : turn paid media into predictable, scalable growth for our coaching clients.

Role Overview

We are seeking a Media Buyer with proven expertise in running and scaling campaigns on Meta (Facebook / Instagram) and Google / YouTube Ads. The ideal candidate understands the coaching industry buyer journey — from lead generation to sales calls to high-ticket program enrollment — and knows how to build campaigns that fuel every stage of the funnel.

Key Responsibilities

• Plan, launch, and manage Meta and Google / YouTube ad campaigns for coaching clients.
• Develop full-funnel ad strategies to drive leads (webinar sign-ups, VSL opt-ins, application forms) and optimize for high-ticket conversions.
• Conduct audience research, keyword targeting, and competitor analysis to identify the ideal coaching client avatar.
• Execute daily optimizations across campaigns to improve CPL, CPA, CTR, and ROAS.
• Run A / B testing on creatives, ad copy, hooks, and landing pages to maximize performance.
• Collaborate with creative and funnel teams to produce video ads, copy, and funnel assets tailored for coaching audiences.
• Set up and maintain accurate tracking and attribution across platforms (pixels, UTM, Google Tag Manager, etc.).
• Scale campaigns profitably while managing budgets effectively.
• Provide data-driven reports and insights to the Account Manager and leadership team.

Requirements

Preferred Qualifications

What We Offer

Skills : coaching,campaigns,google ads,sales,google,youtube,performance marketing

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Skills Required

cpl, audience research, Competitor Analysis, Google Ads, Cpa