Marketing Executive

Marketing Executive

Brief:

NMIMS University, a leading educational institution in India, seeks an enthusiastic and results-oriented Marketing Executive / Assistant to join our dynamic marketing team. In this pivotal role, you will promote our undergraduate and postgraduate programs within the region, create awareness, and drive consideration for our various schools (at the campus).

Duties & Responsibilities:

1. Promote undergraduate and postgraduate programs within the region.
2. Create awareness and drive consideration for all schools on campus through on-ground activities at schools, colleges, and coaching classes.
3. Build and maintain the social media presence by regularly posting on the campus social media handles.
4. Liaise with local agencies and participate in education fairs, seminars, and road shows.
5. Build relationships with local press and media houses to ensure coverage of major campus events.
6. Collaborate with student PR teams to plan and execute campus events.
7. Develop and implement marketing strategies to increase student enrolment.

Qualification and Work Experience:

1. Bachelor's/Master's in Marketing, Communications, or related field.
2. A minimum of 2-3 years of experience in marketing, preferably in the education sector.
3. Proven record of successful marketing campaigns and event management.

Skills & Abilities:

Soft Skills:

1. Excellent interpersonal and networking abilities.
2. Creative thinking and critical thinking skills.
3. Ability to work independently and as part of a team.
4. Diligence and ability to multitask.
5. Public speaking and presentation skills.

Hard Skills:

1. Basic knowledge of online marketing techniques and platforms.
2. Proficiency in social media management and content creation.
3. Strong written and verbal communication skills.
4. Familiarity with marketing analytics and reporting tools.
5. Proficiency in Microsoft Office suite (Word, Excel, PowerPoint).
6. Knowledge of graphic design software, Canva, Adobe Creative Suite, etc.

Skills Required
Basic knowledge of online marketing techniques and platforms, Familiarity with marketing analytics and reporting tools, Proficiency in social media management and content creation