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Performance Marketing Analyst

KustardHyderabad, Telangana, India

10 days ago

Job description

Location : Hyderabad (On-site / Hybrid)

Experience : 2+ years

Role Overview

As a Performance Marketing Analyst , you’ll be part of Kustard’s performance team, working directly with the Performance Lead to plan, execute, and optimize campaigns across Meta Ads and Google Ads .

You’ll learn to think like a growth strategist — combining data, logic, and creative experimentation to help brands achieve consistent ROI and lead quality improvement.

This is a hands-on, analytical, and fast-paced role — ideal for someone early in their career who’s serious about mastering performance marketing.

Key Responsibilities

Campaign Execution :

Set up, manage, and optimize paid media campaigns across Meta (Facebook, Instagram) and Google (Search, Display, YouTube) .

Data-Driven Optimization :

Monitor key metrics like CTR, CPC, CPL, and conversion rates; identify trends, and make optimization recommendations.

Audience & Funnel Strategy :

Test and refine targeting strategies, audience segments, and conversion funnels to maximize ROI.

Analytics & Tracking :

Assist in setting up tracking pixels, GA4 events, and campaign tagging (UTMs, GTM) to ensure accurate performance data.

Creative Feedback Loop :

Work with the design and content team to test ad variations and identify top-performing creatives.

Reporting & Insights :

Build weekly reports and dashboards; highlight actionable insights and campaign learnings.

Experimentation Mindset :

Run structured A / B tests (ad copy, landing pages, audience mix) and share learnings with the broader team.

Tool Management :

Use tools like Google Ads Manager, Meta Business Manager, GA4, Google Tag Manager, Looker Studio , and Excel / Sheets for campaign tracking and analysis.

What We’re Looking For

Must-Have Skills

6 months–2 years experience in performance marketing , digital marketing, or analytics

(agency or brand-side experience preferred)

Basic to intermediate proficiency in Meta Ads and Google Ads

Understanding of key digital marketing concepts — CPL, CAC, ROAS, Conversion Funnel, Attribution

Hands-on exposure to analytics tools (GA4, Looker Studio, GTM, UTM tagging)

Excellent logical reasoning and data interpretation skills

Strong Excel / Google Sheets ability for data analysis and reporting

Ability to manage multiple campaigns and meet deadlines

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Performance Marketing • Hyderabad, Telangana, India