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Head of Marketing

ConfidentialChennai, India

8 days ago

Job description

Role Overview

We are seeking a dynamic and results-driven

Marketing Head
to lead our marketing department. The ideal candidate will be a strategic thinker with
hands-on expertise in digital marketing, brand building, and sales lead generation
, as well as proven experience in executing both
traditional and Gen Z–focused marketing campaigns
. The candidate must be resourceful, leveraging their own professional network or source networks to drive impactful marketing initiatives.

Key Responsibilities

Leadership & Strategy

Lead, mentor, and manage the marketing team to achieve company objectives.

Develop and implement integrated marketing strategies aligned with business goals.

Define KPIs, monitor performance, and ensure continuous improvement.

Digital Marketing

Oversee all aspects of digital marketing including SEO, SEM, social media, content marketing, email marketing, and performance marketing.

Drive online brand visibility and engagement across multiple channels.

Create campaigns aimed at generating qualified sales leads and inquiries.

Brand Building

Develop and maintain a strong, consistent brand identity.

Create compelling storytelling and positioning strategies for the company's products / services.

Ensure brand guidelines are followed across all marketing materials and touchpoints.

Traditional & Gen Z Marketing

Plan and execute traditional marketing activities such as print ads, events, trade shows, outdoor advertising, and PR campaigns.

Innovate and implement Gen Z–targeted marketing initiatives including influencer collaborations, viral content, and interactive campaigns.

Network Utilization

Leverage personal and professional networks to identify opportunities, vendors, and partners for marketing initiatives.

Build strong relationships with media agencies, influencers, and industry stakeholders.

Budgeting & Reporting

Plan and manage the marketing budget effectively.

Track ROI and present monthly / quarterly reports to management.

Key Requirements

Education : Bachelor's or Master's degree in Marketing, Business Administration, or related field.

Experience : Minimum 8–12 years of marketing experience with at least 3–5 years in a leadership role.

Digital Expertise : Proven track record in running successful digital campaigns that boost brand presence and generate leads.

Traditional Marketing Skills : Hands-on experience in executing offline marketing strategies.

Gen Z Marketing Knowledge : Familiarity with trends, platforms, and strategies that resonate with younger audiences.

Network : Established connections with media, influencers, vendors, and marketing service providers.

Leadership Skills : Strong ability to inspire and lead a team towards achieving set goals.

Analytical Mindset : Proficiency in marketing analytics tools and data-driven decision-making.

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Skills Required

Brand Building, Social Media, Digital Marketing, Content Marketing, Email Marketing, Sem, Performance Marketing, Seo

Head Of Marketing • Chennai, India