Senior Copywriter – D2C Skincare Brand

Location : Sector 142, Noida

Job Type : Full-Time

Experience Level : 3–6 years preferred

Industry : Direct-to-Consumer (D2C), E-commerce, Digital Marketing, skincare industry would be bonus

About Us

We're a fast-growing, consumer-first D2C skincare brand, SEREKO. We are India&aposs first Pscyhodermatology Brand. You can read more about us on- www.serekoshop.com.

We're on a mission to create meaningful, memorable brand experiences—and the words we use matter. That's where you come in.

We're looking for a creative and strategic Copywriter who not only gets consumer psychology but can turn that insight into powerful, high-converting copy across all digital touchpoints—from high-performing Meta ads to SEO-rich long-form content.

What You'll Do

Write compelling, on-brand copy for Meta ads, Google ads, emailers, landing pages, product detail pages (PDPs), banners, and more.

Collaborate closely with designers, marketers, and product teams to develop integrated campaign concepts.

Craft persuasive product storytelling and benefit-led messaging tailored for e-commerce.

Develop and maintain a consistent brand tone and voice across all customer communication.

Write SEO-optimized blog content for both on-page and off-page SEO efforts—keyword research knowledge is key.

Analyze performance of copy (e.g., CTRs, conversions) and iterate based on real data.

Stay updated with digital trends, consumer behavior, and competitor messaging in the D2C space.

What You Bring

3–6 years of proven copywriting experience with a D2C brand or digital agency serving D2C clients.

Strong understanding of consumer psychology and the nuances of direct response copywriting.

A strong portfolio showcasing work across digital ad campaigns, product pages, website content, and SEO blogs.

Proficiency in writing SEO-friendly long-form content, including blog posts and articles.

Ability to simplify complex ideas into clear, compelling messaging.

Attention to detail with excellent grammar, syntax, and editing skills.

Self-starter attitude with the ability to juggle multiple projects and meet tight deadlines.

Familiarity with tools like Google Analytics, Semrush / Ahrefs, SurferSEO, or similar is a plus.

Bonus Points If You Have

Experience with email marketing and retention marketing.

Understanding of conversion rate optimization (CRO) best practices.

A passion for branding, storytelling, and user experience.

What We Offer

Competitive salary and performance incentives

A collaborative, growth-focused environment

Exposure to fast-paced brand-building from the ground up

Opportunities to lead and own big creative projects

Learning and development support

How to Apply

Send us your resume, portfolio, and a short note on why you're a fit for this role at [HIDDEN TEXT]. Be sure to include 2–3 samples of performance-driven copy, especially for ads, PDPs, or blogs.

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Skills Required

Copywriting, Google Analytics