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▷ [Apply in 3 Minutes] Head of Content
HooraNagpur, Maharashtra, India4 days ago
Job descriptionConversion Content : Create high-impact content (copy and visuals) for digital ads, landing pages, and sales funnels that directly drive conversion and support performance marketing goals (ROAS / CAC). SEO & Authority : Lead the execution of the content marketing plan, including blog posts and guides, focused on improving organic search rankings and establishing topical authority. Content Measurement : Define and track key content KPIs (traffic, engagement, conversion lift) and iterate based on data insights. Product-Led Content : Work closely with the Product team to ensure all content accurately and persuasively explains the value of new features, services, and D2C product releases. Cross-Functional Collaboration : Partner with the Senior Graphic Designer to ensure seamless synergy between copy and creative assets. Experience (Mandatory) : 3–5 years of hands-on experience in content creation and marketing, with a proven focus on driving business results. D2C Focus (Mandatory) : Must have strong experience creating content for Product-based D2C brands or similar consumer-focused tech companies. Core Competencies : Possesses sound knowledge and a track record in content creation, content marketing, performance marketing, and strategic storytelling. Execution Skills : Proficient in writing compelling copy for various marketing channels and possesses a fundamental understanding of SEO best practices. Portfolio (Mandatory) : Must have a strong portfolio showcasing successful content campaigns (including ad copy) that drove measurable conversions. Mindset : Data-informed, highly creative, and able to thrive in a fast-paced environment. Preferred Designation : Content Head (D2C Products), Marketing Head (D2C Products), Content Creator for D2C Brands (Products)
Content Head (Storytelling & Performance Ads)
Job Title : Content Lead (Storytelling & Performance)
Company : Hoora Technologies
Location : Nagpur (In-office)
Reports to : CEO / VP Marketing
Experience : 3–5 years in Content Strategy & Marketing
Employment Type : Full-time
Salary : 8-15 LPA
Job Mission
You will be the voice of the Hoora brand. Your mission is to drive measurable business results by creating compelling, high-converting content across all channels. You must blend powerful storytelling with a performance marketing mindset to accelerate D2C sales, improve service adoption, and solidify our brand's authority.
Key Responsibilities
1. Storytelling & Brand Voice (The Core)
- Brand Storytelling : Design and execute narrative campaigns that translate our Vehicle 360 services and D2C products into relatable, emotionally resonant stories. Storytelling is the most critical function.
- Voice Governance : Define and enforce Hoora's brand voice and tone across all internal and external communication touchpoints.
- Creative Execution : Write and edit high-quality copy for website, emails, social media, video scripts, and long-form articles.
2. Performance & Content Marketing
3. Product & D2C Focus
Ideal Candidate Profile
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Head Of Content • Nagpur, Maharashtra, India
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