Job Description of Social Media Content Strategist / Copywriter
Location : Indore | Full-Time
About the Role :
We’re looking for highly creative and sharp content strategists / copywriters who can bring a fresh approach to storytelling, branding, and social media. If you have a way with words, a deep understanding of digital narratives, and the ability to make brands stand out in the clutter, this role is for you.
Key Responsibilities :
- Craft compelling copy for campaigns, social media, digital ads, brand storytelling, and meme-worthy content.
- Develop and execute content strategies that drive engagement, virality, and business impact.
- Understand the brand’s tone of voice and maintain consistency across platforms.
- Stay ahead of trends, pop culture, and audience behaviour to create relevant and disruptive content.
- Work closely with the design and marketing teams to ensure visually and textually cohesive campaigns.
- Write for diverse platforms—Instagram, LinkedIn, X (Twitter), Facebook, YouTube, and more.
- Experiment with interactive and immersive storytelling formats that break the monotony of regular content.
- Have their own suggestions, improvements and a willingness to learn as well as educate others with their knowledge.
- An unflickering nerve to trust their gut and trust the process.
Qualifications & Skills :
2-4 years of experience in content strategy, copywriting, or digital marketing.Proven ability to create scroll-stopping, witty, and engaging content.A strong grasp of marketing psychology, storytelling techniques, and viral content hooks.Proficiency in content marketing tools like Google Trends, ChatGPT, Grammarly, scheduling platforms, Trello, etc.Impeccable R&D skillsUnderstanding of social media algorithms, trends, and audience behaviour.Ability to write short-form and long-form content with equal impact.Bonus if you have a knack for meme culture, wordplay, and storytelling for brands.What’s in It for You?
A growth-backed workspace that values personal and professional well-being.A team that supports wholesome creativity over burnout.Freedom to experiment, innovate, and take ownership of your ideas.Work with some of the coolest brands in entertainment, lifestyle, and beyond.Competitive pay + perks + an environment where your creativity is valued.All of the above is true!