About Acropink
Acropink is a forward-thinking digital marketing company dedicated to helping brands build meaningful connections with their audiences through innovative strategies and creative excellence.
The Role
We're seeking a dynamic Social Media & PR Manager to lead our brand communications, social media strategy, and public relations efforts. This role requires a creative storyteller who can amplify our brand voice while building strategic relationships that elevate Acropink's presence in the digital marketing landscape.
Key Responsibilities
Social Media Strategy & Management
- Develop and execute comprehensive social media strategies across all platforms (LinkedIn, Instagram, Twitter, Facebook, TikTok) to increase brand awareness and engagement
- Create, curate, and manage high-quality content that resonates with target audiences and showcases Acropink's expertise
- Monitor social media trends, platform updates, and competitor activities to identify opportunities for innovation
- Manage social media calendar, ensuring consistent posting schedules and campaign alignment
- Analyze performance metrics and provide actionable insights to optimize content strategy and ROI
Public Relations & Brand Communications
Build and maintain relationships with media contacts, journalists, industry influencers, and key stakeholdersDevelop and distribute press releases, media kits, and thought leadership contentSecure media coverage and speaking opportunities for company leadershipManage crisis communications and protect brand reputationCoordinate with internal teams to identify newsworthy stories and case studiesContent Creation & Brand Voice
Craft compelling copy for social posts, press releases, blog articles, and marketing collateralEnsure consistent brand voice and messaging across all communication channelsCollaborate with the creative team to develop visual content that supports campaignsCreate engaging multimedia content including videos, graphics, and interactive postsCommunity Engagement
Foster meaningful relationships with followers, clients, and industry communitiesRespond to comments, messages, and inquiries in a timely and professional mannerIdentify and engage with brand advocates and potential collaboration opportunitiesMonitor online conversations about the brand and industry to inform strategyCampaign Management
Plan and execute integrated social media and PR campaigns that support business objectivesCoordinate product launches, company announcements, and special initiativesTrack campaign performance and prepare detailed reports for stakeholdersManage social media advertising budgets and paid promotion strategiesIndustry Positioning
Position Acropink as a thought leader in the digital marketing spaceOrganize and promote webinars, workshops, and industry eventsDevelop partnerships with complementary brands and industry organizationsStay ahead of digital marketing trends and best practicesWhat Success Looks Like
Measurable growth in social media followers, engagement rates, and brand mentionsIncreased media coverage and positive brand sentimentStrong community engagement and brand loyaltySuccessful campaign execution that drives business resultsEnhanced brand visibility and industry recognitionWho You Are
4+ years of experience in social media management and public relations, preferably in a digital marketing or agency environmentProven track record of developing successful social media strategies and securing meaningful media coverageExceptional writing and storytelling skills with attention to detailStrong understanding of social media platforms, analytics tools, and PR best practicesExperience with social media management tools (Hootsuite, Buffer, Sprout Social) and analytics platformsExcellent relationship-building and communication skillsCreative thinker with the ability to generate innovative ideasCrisis management experience and strong decision-making abilitiesBachelor's degree in Marketing, Communications, Public Relations, Journalism, or related fieldSelf-motivated with excellent organizational and time management skillsBonus Points
Experience in B2B marketing or agency environmentsEstablished media contacts and industry relationshipsKnowledge of SEO and content marketing principlesExperience with influencer marketing and partnership developmentWhat We Offer
Competitive salary and benefits packageOpportunity to shape the brand voice of a growing digital marketing companyCollaborative and creative work environmentProfessional development and growth opportunitiesFlexible work arrangementsHow to Apply
Ready to amplify Acropink's story Send your resume, portfolio, and a brief cover letter explaining why you're the perfect fit for this role to [HIDDEN TEXT].
Acropink is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.Skills Required
Content Creation, Crisis Management, Public Relations, community engagement, influencer marketing, Campaign Management, Seo