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Content Lead (Instagram)
iMumzkolkata, west bengal, in1 day ago
Job descriptionBeing part of a mission-driven team building a new era of holistic fertility care in India. Collaborating with doctors, Ayurveda experts, and patient support specialists to shape authentic stories. Having the freedom to innovate and experiment with Instagram-first strategies. Creating content that matters, not just to the brand — but to families-to-be across the country. Script, ideate, and plan engaging content for Instagram (reels, carousels, stories). Build and execute monthly content calendars aligned with awareness days and fertility journeys. Collaborate with editors, designers, and healthcare experts to bring ideas to life. Track performance, learn from insights, and continuously scale what works. Spot and leverage Instagram trends to keep our content fresh and impactful. Infuse every piece with empathy, ensuring it resonates deeply with couples. A natural storyteller who can make complex topics relatable and emotional. Strong copywriting and scripting abilities for short-form video and social media. Deep understanding of Instagram formats and strategies. Experience leading or coordinating creative teams (video editors, designers, etc.). Comfort with metrics and insights to guide decisions. Sensitivity and empathy when creating content around personal journeys. (Bonus) Experience with healthcare, wellness, or lifestyle brands.
Content Lead (Instagram) – iMumz
Why This Role is Exciting
Imagine leading content that already touches the lives of 5M+ people every month — and then scaling it to reach millions more. At iMumz, your creativity won’t just fuel likes and views; it will give hope to couples navigating one of the most emotional journeys of their lives.
This is your chance to :
- Shape the voice of a brand that is redefining fertility care in India.
- Experiment with new formats, bold ideas, and heartfelt storytelling on Instagram.
- See your content directly influence how people feel, act, and dream about becoming parents.
- Work in a space where purpose meets creativity — where every reel, story, or post can inspire someone to believe again.
About iMumz
Most fertility clinics focus only on treatments. We go beyond. At iMumz, we combine advanced medical solutions like IVF and IUI with Ayurveda-inspired lifestyle programs, emotional support, and deep respect for every couple’s journey.
Joining us means :
What Your Day Looks Like
Skills You’ll Need
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Content Lead • kolkata, west bengal, in
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