Performance Marketing Specalist

Overview :

SuperPe is seeking an experienced

Performance Marketing Specialist

to join our growing team. The ideal candidate will have 2-4 years of experience managing large-scale performance marketing campaigns across Google and Meta platforms, with the ability to take full ownership of campaign execution. You will be responsible for managing high-budget campaigns, driving app installs, and scaling performance efficiently. This role requires a data-driven mindset, strong technical skills, and the ability to collaborate with creative teams to develop and execute impactful campaigns.

Key Responsibilities :

Performance Marketing Campaign Management :

Manage and optimize performance marketing campaigns across Google and Meta platforms independently.

Drive app install campaigns and performance campaigns with budgets exceeding Rs.50 lacs per month.

Scale campaigns quickly and efficiently, focusing on maximizing ROI.

Expertise in Google and Meta Campaigns :

Manage various campaign types, including Universal App Campaigns (UAC), Demand Generation, Pmax, and Video Reach Campaigns (VRC) on Google.

Lead Meta app install campaigns and other performance-driven initiatives to meet business goals.

Technical Proficiency :

Utilize tools such as Google Tag Manager, Meta Tag Manager, and Appsflyer for campaign setup, tracking, and optimization.

Set up and manage app install campaigns across both Google and Meta with precision, ensuring accurate targeting and audience segmentation.

Creative Collaboration :

Collaborate with the creative team to generate innovative campaign ideas and ensure the creative assets align with performance goals.

Bring creative concepts to life by working closely with cross-functional teams to execute and implement campaigns effectively.

Data-Driven Insights :

Analyze data from paid campaigns to extract actionable insights.

Continuously optimize campaigns based on performance metrics, ensuring data-driven decision-making to enhance effectiveness and efficiency.

Requirements :

2-4 years of experience in performance marketing, with proven expertise in managing campaigns on both Google and Meta platforms.

Hands-on experience with Google Tag Manager, Meta Tag Manager, and Appsflyer.

Experience managing app install campaigns and monthly budgets of at least Rs.50 lacs across all channels.

Strong knowledge of UAC, Demand Gen, Pmax, and VRC campaigns on Google.

Ability to think creatively and collaborate with creative teams to execute campaign ideas.

Strong analytical skills with the ability to derive insights from data and optimize performance accordingly.

To apply, please send your resume to sooraj@superpe.in

SuperPe is an equal opportunity employer and welcomes candidates of all backgrounds to apply. We look forward to hearing from you!