JSW Steel - Assistant General Manager / Lead - Customer Lifecycle Management

JSW One is looking for an Assistant General Manager (AGM) to lead marketing automation and customer lifecycle management across web and mobile platforms. This role is pivotal in designing, executing, and scaling mobile-first, automation-led funnel enhancements that power user acquisition, app adoption, and repeat transactions across our diverse customer base.

The ideal candidate brings deep domain expertise in marketing automation, hands-on execution with tools like MoEngage, Gupshup, Salesforce Sales Cloud, and proven ability to scale multi-channel mobile marketing journeys with performance rigor and automation-first thinking and building clear dashboards across the journeys

Key Responsibilities :

1. Lifecycle Marketing Design & Execution - Design full-funnel automated journeys for customers across stages : lead > install > order > repeat > retain.

• Integrate online and offline journey legs to build a unified journey and engagement plan - Build mobile-first journeys using email, WhatsApp, RCS, SMS, Messenger (Instagram, FB Messenger, Google Chat) and in-app push.

2. Marketing Automation & MarTech Integration - Lead the orchestration of campaigns through tools like MoEngage, Gupshup, Zapier, Salesforce Sales Cloud, and other internal CRM tools.

3. Funnel Enhancements & Attribution - Improve top-to-bottom funnel metrics via journey optimization and multi-touch attribution models.

4. Segmentation, Experimentation & Personalization - Drive micro-segmentation by channel preference, purchase frequency, RFM scores, and app / web behavior.

5. Cross-Functional Campaign Enablement - Collaborate with Product, Growth, Inside Sales, Performance Marketing, and Data teams to align lifecycle initiatives.

Required Experience & Skills :

(ref : iimjobs.com)