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Senior Performance Marketing Executive

Senior Performance Marketing Executive

Adentech Pvt. Ltd.Mumbai, Maharashtra, India
28 days ago
Job description

Job Description : Senior Manager – Digital Performance Marketing

If you’re a results-oriented digital marketer with a passion for scaling campaigns, leading teams, and building client relationships, this is the role for you.

Position Overview

As Senior Manager – Digital Performance Marketing , you will lead the agency’s performance marketing practice across paid channels. You’ll oversee strategy, execution, and optimization of multi-channel campaigns while serving as the go-to advisor for clients.

  • Reporting to : Director / Head of Digital Marketing
  • Direct reports : Paid media specialists, analysts, and contractors
  • Impact areas : Paid media strategy, client success, campaign performance, revenue growth, and team leadership

Core Responsibilities

  • Paid Media Strategy & Execution
  • Design and implement ROI-focused strategies across Google Ads, Facebook / Meta, LinkedIn, and other performance platforms.
  • Campaign Management
  • Lead end-to-end campaign planning, optimization, testing, and scaling to exceed performance KPIs.
  • Client Management
  • Serve as the primary point of contact for key accounts; build trust, present insights, and provide strategic recommendations.
  • Team Leadership
  • Mentor and manage junior team members; oversee external contractors to ensure quality execution.
  • Performance Analysis
  • Monitor campaign metrics, conduct deep-dive analyses, and generate actionable insights and reports.
  • Budget Management
  • Allocate, monitor, and optimize budgets across multiple platforms to maximize ROI.
  • Cross-functional Collaboration
  • Partner with creative, content, and account management teams to align campaign messaging with broader client strategies.

    • Required Qualifications

  • 5–7+ years of hands-on performance marketing experience with proven success in scaling paid media campaigns.
  • Advanced knowledge of Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager .
  • Certifications in Google Ads, Meta Blueprint, or LinkedIn Ads.
  • Strong understanding of attribution models, A / B testing, and conversion rate optimization.
  • Bachelor’s degree in Marketing, Business, or related field.
  • Proficiency with analytics and project management tools (e.g., Google Analytics, Looker Studio, HubSpot, Asana, etc.).

    • Preferred Qualifications

  • 7–10 years of experience, with at least 3+ in an agency leadership role.
  • Additional certifications (e.g., Google Analytics 4, HubSpot, Amazon Ads).
  • Experience in high-growth industries such as SaaS, e-commerce, fintech, or D2C brands.
  • Strong record of managing teams and mentoring talent.
  • Exposure to international markets and multi-language campaign management.

    • Key Skills & Competencies

  • Technical expertise : Deep platform knowledge, analytics skills, and campaign troubleshooting.
  • Strategic mindset : Ability to think beyond tactics and develop holistic growth strategies.
  • Client service orientation : Excellent communication, presentation, and relationship-building skills.
  • Leadership ability : Capable of motivating teams, managing performance, and driving accountability.
  • Problem-solving : Analytical thinker with a data-driven approach to decisions.

    • Compensation & Benefits

  • Salary range : 8-12 Lakhs P.A.
  • Performance bonuses : Linked to campaign success and client growth
  • Professional development : Certifications, conferences, and training support
  • Work arrangement : Onsite

    • What Makes This Role Attractive

  • Growth opportunities : Fast-track career growth within a performance-focused agency.
  • Culture : Collaborative, innovative, and supportive work environment.
  • Client portfolio : Exposure to diverse and dynamic industries.
  • Learning & development : Ongoing training, certifications, and mentorship.
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