General Manager / Vice President - Marketing

Role & Responsibilities :

• Sales and marketing of Sponge Iron, Pellet Ore, and M.S. Billets across PAN India
• Market assessment for price fixation of Sponge Iron, Pellet Ore, and MS Billets
• Responsible for direct sales to customers and through agents, ensuring best realization
• Meeting with new and existing clients to achieve sales targets
• Monitoring outstanding payments and agent commission bills
• Handling dispatch activities including priority-based planning
• Settlement of party claims related to product dispatch
• Ensuring quality assurance and client satisfaction by coordinating with production and clients
• Identifying new markets and collecting market intelligence to develop entry strategies
• Attending pre-bid meetings and interacting with customers for clarifications
• Preparing costing sheets, technical bids, and price bids, and obtaining internal approvals
• Attending bid openings and negotiation meetings; maintaining tender documentation
• Addressing customer complaints across levels
• Managing logistics, identifying fleet owners, negotiating freight, and arranging railway logistics
• Implementing hub-and-spoke transportation models for better reach
• Conducting market research and tracking competitor activities for strategy development
• Preparing and presenting MIS and periodic sales reports to management
• Coordinating with customers for C Forms, annexures, payments, and registration documents
• Developing new customers and agents / traders across India
• Coordinating with production for order fulfillment and shipment planning
• Maintaining regular customer communication and follow-ups
• Managing operational planning and resource administration

IT Skills :

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Skills Required

Sales & Marketing, Market Analysis, Client Relationship Management, Tender Management