Channel Marketing Analyst- Paid Media Programmatic

Job Description

If you're looking to take your career to the next level, we have a fantastic opportunity that can support your growth.

As the Channel Marketing Analyst- Paid Media Programmatic within our Marketing Team you will be responsible for planning, executing, and optimizing digital advertising campaigns across display, video, CTV, and emerging channels while learning to apply AI- and agentic-driven automation. You are required to be hands on in both manual and automated campaign setup, trafficking, and QA with a focus on building a strong strategic and analytical approach to delivering digital media. Additionally, the role involves preparing detailed reports, ensuring compliance with brand and regulatory standards, and staying current with industry trends and best practices in programmatic advertising.

Job Responsibilities

• Execute, monitor, and optimize paid media campaigns across programmatic platforms including DV360, The Trade Desk, Amazon DSP, Vistar and others using both manual and automated methods (bulk sheets, API integrations, scripts).
• Collaborate with cross-functional teams to develop and implement campaign strategies that support business goals.
• Analyze campaign performance data, generate insights, interpret AI recommendations, and recommend optimizations and apply the right approach to maximize ROI and achieve KPIs.
• Manage campaign budgets, pacing, and bid strategies to ensure efficient and effective media spend.
• Troubleshoot and resolve campaign delivery or performance issues promptly.
• Scale campaign deployment, bulk updates, reporting automation, workflow improvements, and other projects to maximize existing processes
• Prepare and present regular performance reports, highlighting key metrics, trends, and actionable recommendations.
• Stay current with industry trends, platform updates, and best practices in programmatic advertising.
• Ensure all campaigns comply with brand guidelines, privacy regulations, and platform policies.

Required Qualification, Capabilities And Skills

Preferred Qualification, Capabilities And Skills

About Us

JPMorganChase, one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world's most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans over 200 years and today we are a leader in investment banking, consumer and small business banking, commercial banking, financial transaction processing and asset management.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

About The Team

Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions – all while ranking first in customer satisfaction.

Marketing & Communications teams shape the firm's brand and protect and grow the firm's excellent reputation across the world. They deepen relationships with customers through shared passions with a best in class portfolio of partnerships including Madison Square Garden, The Chase Center & the US Open. Through the use of data and analytics, they create and deliver marketing campaigns or servicing messages through Chase.com, the mobile app, and paid media channels based on what is best for the customer.

Skills Required

Google Ads, Dv360