Digital Marketing Executive

Job Description

We are seeking a Digital Marketing Executive to plan, execute, and monitor our online marketing activities. The ideal candidate should be creative, analytical, and result-driven, capable of handling multiple digital platforms to promote our services in taxation, business registration, loans, insurance, and compliance domains.

Key Responsibilities

Plan, create, and execute digital marketing campaigns across platforms such as Google, Facebook, Instagram, and LinkedIn.

Manage social media pages , post regular updates, and increase engagement.

Handle SEO / SEM, Google Ads, and Meta Ads to drive traffic and generate quality leads.

Design and coordinate email & WhatsApp marketing campaigns .

Track and analyze campaign performance using Google Analytics and prepare regular reports.

Collaborate with the sales and CRM teams for lead nurturing and conversion.

Create digital content, creatives, and promotional material using tools like Canva or Photoshop .

Keep updated with the latest digital marketing trends and tools .

Requirements

Required Qualifications & Skills

Bachelor’s degree in Marketing, Business, Communication, or related field.

Proven experience (1–3 years) in Digital Marketing / Social Media Management / Lead Generation .

Familiar with Google Ads, Meta Business Suite, SEO tools (Ahrefs, SEMrush, etc.) .

Good understanding of marketing funnels and target audience segmentation .

Excellent written and verbal communication skills in English.

Creative mindset with attention to detail.

Preferred Skills

Experience with Zoho CRM, Zoho Social, or Zoho Marketing Automation .

Ability to manage multiple campaigns and deadlines.

Basic graphic design and video editing skills.

Benefits

✅ Flexible work options :  Hybrid model

✅ Paid leaves : Annual leave, casual leave, festival leave

✅ Bonuses & incentives : Performance-based, annual, or project-based

✅ Professional development : Training, Paid seminars, skill courses, Growth Opportunities within the Organization

✅ Health & wellness : Health insurance / Medicaid coverage (as per requirement and T&C)

✅ Allowances : Travel, mobile, or internet allowance (as per requirement and T&C)

✅ Team culture : Friendly work environment, employee outings, monthly team lunch

✅ Growth opportunities : Fast-track career growth, exposure to diversified clients

✅ Other perks : Laptop / Desktop provided, festival gifts, Diwali bonus, etc.

Requirements

Qualifications & Skills Education : Chartered Accountant (CA) – ICAI Member Experience : 1–5 years (preferably in taxation / audit firm or fin-tech consulting) Strong knowledge of GST, Income Tax, TDS, ROC filings, and Accounting Standards Proficiency in Zoho Books, Zoho CRM, Tally, MS Excel, and compliance portals Excellent communication & client relationship skills Analytical mindset with attention to detail and deadlines Core Competencies Financial auditing and reporting Tax compliance and advisory Risk management and forensic review Client relationship management Budgeting and business planning