TotalEnergies - Assistant Manager - Loyalty Program

Design and develop innovative loyalty programs that align with the company's strategic goals such as volume growth, better product mix and network expansion and enhance customer loyalty within the lubricants market.

• Oversee the implementation of loyalty programs, ensuring seamless integration with existing systems and processes.
• Manage end-to-end program lifecycle including onboarding, communication, and reward fulfillment.
• Coordinate with cross-functional teams (sales, marketing, digital) to ensure seamless program delivery.
• Develop and execute strategies to engage and motivate customers to participate in loyalty programs.
• Analyze customer and distributor behavior to refine program mechanics and improve ROI.
• Work closely with cross-functional teams, including marketing, sales, and customer service.
• Lead quarterly reviews and annual conventions to recognize top performers and gather feedback.
• Develop and manage the budget for loyalty programs, ensuring cost-effective execution and maximizing ROI.
• Stay updated on loyalty trends and competitor programs to ensure differentiation and relevance.
• Ensure all loyalty programs comply with relevant regulations and company Masters / bachelors degree in marketing, Business Administration, or a related field.
• A minimum of 2-3 years of experience in loyalty program management, preferably within the automotive or lubricants industry.

(ref : iimjobs.com)