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Product Marketing Manager

Product Marketing Manager

Appinventivludhiana, punjab, in
5 hours ago
Job description

Key Responsibilities :

  • Develop go-to-market (GTM) strategies for new products and solutions.
  • Craft compelling product messaging, positioning, and value propositions.
  • Conduct market research, competitor analysis, and user segmentation.
  • Collaborate with product and sales teams to ensure alignment between product features and market needs.
  • Create sales enablement materials — pitch decks, case studies, and product one-pagers.
  • Track adoption metrics, product feedback, and campaign performance.
  • Partner with the content team to produce product blogs, videos, and launch campaigns.

Requirements :

  • 5–8 years of experience in product or solution marketing within the tech industry.
  • Strong understanding of product lifecycle, GTM, and B2B SaaS marketing.
  • Ability to translate technical features into customer-centric benefits.
  • Excellent storytelling, research, and cross-functional collaboration skills.
  • Create a job alert for this search

    Product Marketing Manager • ludhiana, punjab, in

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