Home Studio
Bangalore / Pune
Role Description
O2O Marketing automation specialist with marketing technology focus. Working in a English with an international team - with colleagues in Hong Kong, Taiwan, Japan, India, Barcelona and Mexico City. Working closely with Data Analytics, AI and visualisation.
Marketing Strategy, Planning, Tactics and Production
- MOJO corporate marketing
- Multi-platform content copywriting
- Working with Interactive Media, Deeptech and Data Visualisation teams to create automation paths in all O2O marketing engagements.
- Setting and tracking KPIs using industry standard tools
O2O Marketing Funnel Automation / Data Collection / Platform Management
Data-collection technology review (online marketing, internet, motion sensors, retail POS, CCTV, and biometrics)Setting up AI-driven data analysis and decision making triggersPlatform review, setup, integration and managementMarketing to Sales Funnel Setup and Tracking
Setting up and tracking data links between marketing and sales funnel using Zapier or similarSetting up and tracking alerts for data transferUsing AI-driven data analysis and decision makingO2O Marketing Integration
Dashboards for O2O integrationLinking to offline sensors and people trackerMarket Insights
Follow developments in programmatic and AI -driven automated marketing and lead generation toolsOther Duties
Generative AI integration into workflowAs neededSkills Required
Have you got what it takes to join our team
At least an undergraduate degree in a numerate subjectAt least 2 years working experience in O2O marketing role that has positively impacted salesProficiency in EDM, CRM, Marketing automation tools, social media platformsEnglish (IELTS 6.5 or equivalent TOEIC 820 / EIKEN Grade 1 )Second language (Mandarin, Cantonese, Japanese, Spanish)Personality Qualities
All MOJO staff are 21st century digital leaders.
Appreciation of the central role of Design in technology applicationProven experience in the following area Gaming, AdTech, Agritech, EdTech, MedTech, Design, and SmartCity applicationsGood communicator of basic concepts and strategiesActively following technology and company trendsBenefits
Ask not what your company can do for you; but what can you do for your company
Flexible working hours and locationOn-the-job trainingPerformance related bonusShow more
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Skills Required
Zapier, Marketing automation tools, AI-driven data analysis, O2O Marketing