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Manager - Digital Media Planning & Digital Strategy
LS Digital GroupNavi Mumbai, Maharashtra, India5 hours ago
Job descriptionThrough understanding of Google AdWords and Facebook Ads platforms. Good communication and presentation skills. Project Management, Digital Strategy, Digital Analytics skills. Experience analyzing data and market research. Business understanding and resolve to scale. Broad understanding of the programmatic landscape. Preferred working knowledge of third-party Internet marketing research : comScore Media Metrix, Nielsen NetView, Similarweb etc. Preferred experience with Media Planning, Media Buying, Digital Transformation.
About the Role
The Account Manager (Digital Strategy and Planning) will play a crucial role in developing and analyzing digital marketing strategies, ensuring alignment with client objectives and market trends.
Responsibilities
- Develop and analyze digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying trends, insights and end-to-end customer experience and their current and future needs and monitoring the competition.
- Develop media plans in accordance with client briefs.
- Analyze existing campaigns and develop case studies by interacting with internal teams.
- Monitor and assess ongoing campaign performance; assist in strategic analysis of campaigns.
- Interacting with Business Alliance team and developing different marketing collaterals to enhance organizational growth in newer markets.
Experience : 4+ years of experience in digital strategy & planning.
Location : Navi Mumbai, Ghansoli
Required Skills
Preferred Skills
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Digital Media Manager • Navi Mumbai, Maharashtra, India
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