Creative Lead

Key Responsibilities :

• Develop creative strategy and ideas for integrated brand campaigns across digital, influencer, performance, and offline channels.
• Build and maintain a strong brand identity and brand voice, ensuring consistency in storytelling, packaging, and communication.
• Partner with design, content, and performance teams to deliver compelling campaigns that drive visibility and sales.
• Manage community engagement, PR, and influencer partnerships to amplify brand reach.
• Stay updated with market trends, consumer culture and behaviour, and competitor activities to identify new opportunities.
• Analyze consumer insights, brand health metrics, and campaign ROI to optimize marketing strategies

Ideal Candidate :