SEO SpecialistConfidential • Kota, India

SEO Specialist

Confidential • Kota, India

28 days ago

Job description

SEO Specialist

Full-Time | On-Site | Kota, Rajasthan

About eQOURSE : At eQOURSE, we're revolutionizing digital education and training. As we expand in the edTech space, we're looking for a talented SEO Specialist to lead our digital marketing efforts, craft impactful campaigns, and drive brand growth across multiple channels.

Position Overview : As the SEO Specialist, you'll shape and execute eQOURSE's digital strategy, leading content creation, digital marketing, and social media management. This dynamic role involves collaborating with cross-functional teams to elevate our brand presence, optimize our online presence, and deliver measurable results.

Key Responsibilities :

Conduct complete website SEO management including keyword research, on-page optimization, technical SEO, and backlink strategy.
Monitor and improve search rankings on Google and other search engines.
Perform regular SEO audits and implement fixes for performance, mobile responsiveness, site speed, and indexing issues.
Develop and execute social media SEO strategies to improve visibility on platforms like Instagram, YouTube, Facebook, and LinkedIn.
Optimize content across digital channels for higher reach, impressions, and conversions.
Track user behavior and performance using analytics tools and craft data-driven strategies.
Coordinate with content writers, designers, and developers to ensure SEO-friendly content execution.
Competitor research and trend analysis for proactive SEO improvements.
Manage local SEO, Google Business Profile, citations, and reviews for brand reputation.

Qualifications & Skills :

Strong understanding of SEO fundamentals :

On-Page SEO (titles, meta tags, schema markup, internal linking)

Off-Page SEO (backlinks, outreach, brand mentions)

Technical SEO (Sitemap, Robots.txt, Core Web Vitals, site speed)

Knowledge of Social Media SEO practices such as :

Hashtag strategies, keyworded captions, channel tagging, engagement optimization

Familiar with Digital Marketing channels :

YouTube SEO, App Store optimization (optional), content distribution

Proficiency in SEO and Analytics tools including :

Google Search Console

Google Analytics (GA4)

SEMrush, Ahrefs, Moz (any)

Screaming Frog or similar audit tools

Basic HTML, CSS knowledge for implementation support.

Education & Experience

Bachelor's in Marketing, Computer Science, Business, or related field preferred.

Minimum 1–3 years of hands-on SEO experience.

Proven track record of ranking keyword improvements and traffic growth.

Additional Competencies

Strong analytical and reporting skills.

Excellent communication and documentation abilities.

Ability to manage multiple platforms and projects at once.

Creativity and updated knowledge of SEO trends and algorithm changes.

KPIs / Performance Metrics

Growth in organic website traffic.

Improvement in keyword rankings (top 10, top 3).

Lead generation and conversion improvements.

Backlink quality and domain authority improvements.

Engagement rate and visibility on social media platforms.

ROI on SEO and content efforts.

Why eQOURSE Join a fast-growing, innovative edTech company with opportunities for growth and career advancement.

Collaborate with creative, driven individuals in a dynamic, supportive environment.

Salary 4.5 LPA to 5 LPA plus added benefits.

To Apply : Fill in this form within 12 hours from now, to enroll in the selection process. [ https : / / forms.gle / McS9HP4Wq33PitzG9 ] (click to open or copy paste the link in the browser).

Job Type : Full-time

Work Location : In person

Skills Required

Off-Page SEO, Basic Html, Google Search Console

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Seo Specialist • Kota, India

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