Initiate research, development, and implementation of strategy to position Teleperformance in India as an industry leader
Build and nurture strong relations with industry bodies, awards & recognition bodies and associations to win awards, mentions, and enviable position in listings
Study, Research, and strategize for award participation, share recommendations, industry best practices and competition benchmarking
Work with SMEs to write and create content for effective nomination drafts for industry awards and recognition submissions, win awards for the brand and create a pipeline of participation
Experience in B2B writing to create a connect with all stakeholders, industry associations, media houses, event organisers, agencies and clients
Work with creative staff and other department heads to produce marketing collateral in accordance with brand messages – videos, mailers, posters, ads, website content, social messaging, newsletters, leadership material and announcements
Monitor, evaluate, and report on similar industry activities;
make recommendations based on findings / research / opportunities discovered
Make effective announcements, creative content to create brand equity and reputation
Collaborate with all departments to identify internal and external communication needs
Communicate and negotiate with promotional partners as needed for joint marketing activities
Evaluate the success of various communication strategies and provide and implement recommendations for improvement, ROI Core Competencies :
Excellent written and verbal communication skills
Copywriting, content creation for print, web, video, social (B2B)
Creative bent of mind, ability to prioritize, eye for detail
Work under pressure, deadline driven
Planning and organization skills, interpersonal skills
Experience of writing for and working with senior leadership
Mass communication, PR & Media, Journalism experience preferred.
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Brand Specialist • Republic Of India, IN
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