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Demand Generation Lead

ConfidentialGurgaon / Gurugram

8 days ago

Job description

Hi,

Greetings from Tasya Infra IT Solutions Pvt Ltd!!

Urgently looking for Demand Generation Lead for Gurgoan & Bangalore. Interested candidates may pl send your profile to [HIDDEN TEXT]

Requirement :

Experience – 3 years to 7 years of experience as a Individual contributor
Should be ready to work in Start-up environment
Notice Period – Immediate to 10 days
Work Shift – Day Shift

JD :

1)Built or scaled full-funnel campaigns from scratch in B2B or SMB-Focused products.

2)Experience with outbound tools (Instantly, Woodpecker, Apollo, MailChimp, etc.), CRM (Zoho, Hubspot), and paid platform (Google, Meta, LinkedIn)

3)Strong copywriting instincts - can write for action, not just attention.

4)Familiarity with AI tools to speed up testing, iteration, and personalization.

5)Demand Generation, CRM, MailChimp, Copywriting, Testing, Cybersecurity, CAC, Design, Network Security, Networking, WhatsApp, Landing Pages, Pixel, Retargeting, Sales

About the Role :

We're looking for a Demand Generation Lead to build and scale our lead pipeline across BhaiFi (Guest WiFi for hospitality, retail, and education) and FirewallX (Network Security, Secure Access & Visibility for IT managers at SMEs / MSPs).

You'll be the first hire in demand gen, working directly with the founder to experiment, launch, and optimize full-funnel campaigns - outbound, paid retargeting, lead nurturing, and more.

This is hands-on builder role, ideal for someone who's not just a campaign executor, but a strategist who thrives on testing, iterating, and delivering pipeline results.

What You'll Do :

Design, launch, and optimize campaigns across outbound, paid ads, landing pages, and email nurture flows

Create cold outbound sequences (emails, WhatsApp, LinkedIn) for specific ICPs like cafe owners, hotel chains, IT managers, enterprises, SMB Owners, Security Heads, CISOs)

Build lead magnets, checklists, or value-driven hooks using AI tools

Plan and execute retargeting ads, segment leads, and maintain pixel hygiene

Collaborate with founder to translate product insight into campaign messaging

Track metrics like CAC, CPL, ROAS, conversion rates, and lead velocity

Coordinate with sales to ensure smooth lead handoff and follow-up

Use AI to generate, iterate, and scale campaigns (ChatGPT, Clay etc.)

What You Must Have :

3-6 years of experience in demand generation, growth, or performance marketing

Built or scaled full-funnel campaigns from scratch in B2B or SMB-Focused products

Experience with outbound tools (Instantly, Woodpecker, Apollo, MailChimp, etc.), CRM (Zoho, Hubspot), and paid platform (Google, Meta, LinkedIn)

Strong copywriting instincts - can write for action, not just attention

Familiarity with AI tools to speed up testing, iteration, and personalization

Comfort in a lean team, fast-iteration environment with high ownership

Bonus If You Have (Optional - Not Mandatory)

Background in Cybersecurity, Networking, or IT tool markets

Sold to both technical and non-technical decision-makers like cafe owners, SMB Owners, IT Managers, CISOs, etc.

Created industry-specific lead magnets

Used WhatsApp or non-traditional channels in B2B

Run demand gen for multiple personas or verticals simultaneously

Cybersecurity experience is preferred as it increases the ability to ramp up quickly and will be a strong plus

Thanks

Sujatha

Team HR

Skills Required

Marketing Communications

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Lead Generation • Gurgaon / Gurugram