Marketo Automation Lead

Company Overview :

NetCom Learning is a premier provider of IT and business skills training, serving individuals and organizations worldwide. We offer a comprehensive range of training solutions tailored to meet the evolving needs of professionals and businesses in todays rapidly changing technology landscape.

About the role :

The Marketing Automation Lead will be a Marketo Subject Matter Expert (SME) and will be responsible for the strategy, design, testing, execution, maintenance and reporting of marketing campaigns within the Marketo platform and its automation tools.

Key Responsibilities :

• Use Marketo to build, deploy and monitor critical demand generation programs, such as engagement programs, trigger and batch campaigns, email, webinar and live event programs. Responsibilities will include the strategy, execution and maintenance of :
• Flow builds / campaigns
• Email campaigns
• Landing page
• Forms
• List / data management.
• Strategize and execute best-in-class Marketo programs in support of the buyer journey, including demand generation, pipeline acceleration, etc.
• Data maintenance and hygiene within the automation tool and ensure accurate segmentation and targeting
• Implement marketing automation best practices and ensure proper end-to-end testing of programs prior to launch
• Marketing reporting, dashboards and analysis on program performance, conversions, attribution and effectiveness
• Ensure all program assets and data management programs adhere to General Data Protection Regulation (GDPR) and email laws such as CASL / CAN-SPAM

Qualifications :

Why Join Us :

Role :   Test Architect

Industry Type :   IT Services & Consulting

Department :   Engineering - Software & QA

Employment Type :   Full Time, Permanent

Role Category :   Quality Assurance and Testing

Education

UG :   Any Graduate

PG :   Any Postgraduate

Skills Required

Salesforce, Adobe, Coding, Email Marketing, Hp Data Protector, Data Management, Subject Matter Expert, Digital Marketing