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Digital Marketing Specialist – UK Market

Digital Marketing Specialist – UK Market

Digitos Technologylucknow, uttar pradesh, in
1 day ago
Job description

Location :

  • India Gurgaon (aligned to UK time zone)

Experience Required :

3–5 years digital marketing experience with UK MARKET , with minimum 2–3 years managing UK or London-based B2B campaigns .

Primary Objective

Generate qualified leads from the UK market (especially London region) for company products and services — through performance marketing, content strategy, and multi-channel campaigns.

Key Responsibilities

  • Lead Generation :
  • Plan and execute digital campaigns focused on UK-based industries (Retail, QSR, Hospitality, Healthcare, etc.).
  • Run LinkedIn Ads, Google Ads, and Meta campaigns specifically targeting UK audiences.
  • Build and manage email automation workflows and cold outreach campaigns using tools like HubSpot, Lemlist, or Apollo.io .
  • SEO & Content Marketing :
  • Perform UK-based keyword research and competitor analysis.
  • Optimize landing pages for UK-local search terms and customer behavior.
  • Manage blog, press releases, and content collaborations relevant to UK market trends .
  • Social Media & Branding :
  • Maintain and grow LinkedIn, Instagram, and YouTube presence tailored to UK corporate tone & culture .
  • Engage with UK-based communities, groups, and decision-makers.
  • Schedule posts aligned with UK time zones for best engagement.
  • Analytics & Reporting :
  • Track ROI and conversion rates using Google Analytics,
  • Provide weekly and monthly reports on lead metrics, campaign performance, and recommendations.
  • CRM & Coordination :
  • Work with the Sales and CRM team to hand off qualified, warm leads .
  • Sync with UK-based clients or agencies when needed.

    • Required Knowledge & Skills

  • Deep understanding of UK digital ecosystem , audience behavior, and data privacy norms (GDPR).
  • Proficiency in :
  • Google Ads (Search, Display, Remarketing)
  • LinkedIn Ads
  • Meta Business Suite
  • HubSpot / Zoho / Lemlist / Apollo
  • Google Analytics, Search Console, Tag Manager
  • Excellent English communication — written and verbal — with awareness of UK business tone and etiquette .
  • Strong understanding of UK geography and buyer persona (London, Birmingham, Manchester, etc.).
  • Bonus : Experience with B2B SaaS, Tech, or Kiosk / Hospitality brands .
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    Digital Marketing Specialist • lucknow, uttar pradesh, in