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Retransform - Associate / Campaign Manager - Sales Intelligence

Apex Group LtdMumbai, India

30+ days ago

Job description

Job Title : Associate / Campaign Manager Sales Intelligence

Location : Mumbai

Experience Required : 710 years

Job Overview :

We are looking for a dynamic and analytical Associate / Campaign Manager Sales Intelligence to lead and optimize data-driven sales campaigns, ensuring maximum outreach efficiency and pipeline conversions. The ideal candidate will have a strong understanding of B2B campaign strategies, sales data insights, and campaign performance analytics, along with the ability to work cross-functionally with Sales, Marketing, and Product teams.

Key Responsibilities (KRA) :

Design, execute, and optimize multichannel B2B sales campaigns using sales intelligence tools and platforms
Leverage data insights to identify target accounts, decision-makers, and buyer intent signals for campaign targeting
Monitor and report on campaign performance metrics such as engagement, lead quality, pipeline generation, and ROI
Develop and manage campaign content assets in collaboration with marketing teams
Enable Sales teams with account intelligence, persona research, and tailored messaging strategies
Own lead scoring models and workflows to align Marketing Qualified Leads (MQLs) and Sales

Qualified Leads (SQLs)

Continuously refine audience segmentation based on data enrichment, industry trends, and market response

Collaborate with CRM, analytics, and automation teams to streamline campaign delivery and attribution

Partner with Product and Customer Success teams to execute upsell / cross-sell campaigns

Stay current with industry trends, competitive intelligence tools, and campaign best practices

Required Skillset :

Strong experience with sales intelligence platforms like ZoomInfo, Lusha, Apollo, LinkedIn Sales Navigator, or Clearbit

Proficient in CRM tools (Salesforce, HubSpot, or similar) and marketing automation platforms (Marketo, Pardot, etc.)

Solid understanding of lead generation, sales enablement, and account-based marketing (ABM)

Excellent analytical and reporting skills using tools like Excel, Power BI, Tableau, or Google

Data Studio

Expertise in B2B campaign management, segmentation strategy, and conversion optimization

Strong project management and communication skills to manage cross-functional teams

Educational Qualification :

Bachelors degree in Marketing, Business Administration, Data Analytics, or a related field

MBA or advanced certification in B2B marketing or sales analytics is a plus

(ref : iimjobs.com)

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Sales Manager • Mumbai, India