Creative Lead

Job Description

Brand : Sotrue

Location : Sector 6, Noida (In-Office)

Role : Creative Lead-Strategy and Design

About us

Sotrue is India’s first glow-first beauty brand , reimagining glow not just as a finish, but as a feeling. We create effortless, everyday skincare–makeup hybrids made for Indian skin tones, climates, and lifestyles.

Built for the women of Bharat who want glow they can trust, we combine high-performance formulas, inclusive shades, and relatable storytelling to make beauty simple, aspirational, and accessible.

With a strong presence across D2C, marketplaces, and quick commerce , Sotrue is scaling rapidly — on track to achieve ₹100 Cr ARR by 2026 .

Our leadership team comprises seasoned professionals from Bain & Co. and KPMG .

Role Overview

We’re looking for a Creative Lead – Strategy & Design to define how Sotrue shows up visually and strategically across all touchpoints.

You’ll shape brand identity, craft creative narratives, and align visual storytelling with business, product, and marketing goals — while leading a high-performing design team.

Key Responsibilities

Brand & Creative Strategy

• Build and own the creative strategy across brand, packaging, campaigns, and content.
• Translate business objectives, product insights, and consumer behavior into strategic creative directions.
• Develop long-term visual frameworks and content systems that scale across platforms.
• Ensure cohesive storytelling across D2C, marketplaces, influencers, and quick commerce.

Design Leadership

Team & Collaboration

Qualifications

What You’ll Get