Digital Engagement Content Lead

Job Title

: Performance Marketing & Content Specialist

Location

: Chennai, India (On-site)

Job Type

: Full-Time

Experience

: 5+ Years

Mandatory Requirements

Proven experience in managing performance marketing campaigns is a must.

Must have handled high-value advertising accounts with significant budgets (₹1 Cr+ across platforms)

Hands-on expertise in Meta Ads and Google Ads is required.

You will be evaluated during the interview using a live ad account.

Apply only if you are currently based in Chennai

About Us

At Gnxtace Technologies, we help global brands grow through design, storytelling, and performance. We work extensively with U.S.-based businesses across D2C, SaaS, lifestyle, and service sectors. Our campaigns blend sharp strategy, compelling creatives, and deep market understanding.

We're on the lookout for a Performance Marketing & Content Specialist, responsible for developing and executing marketing strategies, creating and managing content, analyzing marketing performance data, and optimizing campaigns to increase engagement and conversions.

What You’ll Own

Client Strategy & Communication

Own and lead ad campaigns across Meta, Google, TikTok, LinkedIn, Snapchat, and more

Develop case studies that go beyond vanity metrics — we focus on revenue, not just ROAS

Be the strategic point of contact for multiple clients, managing expectations, timelines, and campaign performance.

Lead discovery calls, gather briefs, present ideas, and deliver performance reports.

Translate business goals into high-impact creative strategies for social and digital channels.

Social Media Campaigns

Own social media strategy, content calendar, messaging framework, and growth plans across platforms : Instagram, Facebook, LinkedIn, YouTube, TikTok (and more).

Stay ahead of platform changes, algorithm shifts, and content trends.

Review and steer all creative — from visuals to hooks and captions — ensuring consistency with each brand’s voice and tone.

Team Leadership & Management

Build systems, manage a team of performance marketers, and scale brands aggressively

Manage a multi-disciplinary team : social media managers, content writers, designers, performance marketers, and client service executives.

Assign tasks, review output, guide improvements, and ensure delivery meets expectations and deadlines.

Conduct weekly stand-ups, sprint reviews, and creative brainstorming sessions.

Mentor junior team members and help build leadership internally.

Reporting, Analytics & Optimization

Track KPIs like ROAS, CPA, engagement, CTR, reach, and more using tools like GA4, Meta Suite, Looker Studio.

Use insights to recommend creative and strategic changes — don’t just report numbers, act on them.

Collaborate with developers or media buyers on tracking setups (GA4, Pixels, UTMs, etc.).

Ideal Candidate Profile

Experience

5+ years of Experience in Performance Marketing, Digital Marketing, and Campaign Optimization

Proficiency in Content Creation, Content Management, and Copywriting

Skills in Data Analysis, SEO, Google Analytics, and Social Media Management

Should have managed ad budgets of ₹1 Cr+ across platforms

Prior team management experience is a must

Strong written and verbal communication abilities -— client-facing clarity is non-negotiable

Ability to work collaboratively with cross-functional teams

Someone who thrives in a fast-paced, ownership-driven environment

Bachelor's degree in Marketing, Communications, or related field is also a plus

Skills & Capabilities

Strong team leadership and project management capabilities — you're someone who gets things done and helps others do the same.

Creative thinker with an eye for detail — you know what a good hook, visual, or campaign looks like.

Highly organized with the ability to manage multiple projects, clients, and teams simultaneously.

Tools Knowledge

Expert in

: Meta Business Suite, Google Analytics (GA4), Trello / Asana / Notion, and Canva / Figma.

AI-fluent

: You use tools like ChatGPT, Copy.Ai, Midjourney to accelerate content and idea generation.

Bonus

if you’ve worked with influencer or UGC campaigns.

What You’ll Get

Full ownership from day one — strategy, execution, team, and results

Competitive salary with performance-based growth.

Creative freedom, cross-functional collaboration, and team-building opportunities.

Career path toward Head of Strategy / Creative Director roles.

A supportive, growth-oriented, and performance-driven work culture.

Apply Now

We’re looking for a leader, a doer, and a creative thinker who knows how to build teams and brands.

If you're someone who doesn’t just run ads but thinks in systems, numbers, and scale & also based in Chennai then let’s talk.