Performance Marketer – E-commerce (Meta & Google Ads Specialist)

About the Role

We’re looking for a

Performance Marketer

with a sharp growth mindset and proven experience driving

revenue at scale for D2C / e-commerce brands . You’ll own performance campaigns across

Meta and Google Ads , managing full-funnel growth strategies to maximize efficiency, scale revenue, and enhance user acquisition and retention.

If you’re passionate about

data, experimentation, and ROI-led decision-making , this role gives you end-to-end ownership to shape how performance marketing drives business growth.

Key Responsibilities

1. Campaign Execution & Optimization

Plan, execute, and scale

Meta (Facebook & Instagram)

and

Google Ads (Search, Shopping, YouTube, Display, PMax)

campaigns across acquisition, retargeting, and retention funnels.

Continuously

test, measure, and optimize

campaigns for ROAS, CAC, and conversion rate improvements.

Run

structured creative and audience testing

to identify top-performing assets and high-intent cohorts.

Manage

daily budgets, pacing, and scale decisions

aligned with business goals and seasonal demand.

2. Performance Analysis & Reporting

Track performance metrics (CTR, CVR, CAC, ROAS, AOV, LTV) and generate actionable insights.

Build and maintain

performance dashboards

using

GA4, Meta Events Manager, and Looker Studio .

Analyze

user journeys and drop-offs

to identify optimization opportunities across landing pages and ad funnels.

Collaborate with the product and analytics teams to improve

attribution accuracy and event tracking.

3. Strategic Growth Ownership

Design

scalable paid media frameworks

for new product launches and monthly growth initiatives.

Partner with category and brand teams to translate business priorities into measurable performance outcomes.

Identify

new growth channels, bidding models, and automation opportunities

across Google and Meta ecosystems.

Develop and execute strategies for

retargeting, cart recovery, and repeat purchase campaigns .

4. Cross-functional Collaboration

Work closely with the

creative and design teams

to brief and iterate on ad creatives based on performance data.

Collaborate with the

content, tech, and category teams

to improve landing page experience and conversion rates.

Coordinate with marketing leadership on

weekly revenue forecasting, performance reviews, and optimization plans .

Key Requirements

2+ years

of hands-on experience managing Meta and Google Ads for D2C / e-commerce brands.

Proven ability to

scale campaigns profitably

with monthly budgets of 2CrL+.

Deep understanding of

performance marketing metrics, funnel analytics, and attribution models.

Strong proficiency in

GMC ,

GA4, Meta Ads Manager, Google Ads, and Looker Studio .

Data-first mindset with the ability to interpret numbers into actionable strategies.

Strong collaboration skills and comfort working cross-functionally in a fast-paced environment.

Prior exposure to

Advantage+ Shopping Campaigns and Performance Max

Nice to Have

Experience with

Shopify, WooCommerce, or similar e-commerce platforms .

Understanding of

CRO (Conversion Rate Optimization)

and creative analysis metrics.

Interest or experience in

health, wellness, or lifestyle consumer categories .

What You’ll Get

Opportunity to own and scale performance marketing for a

high-growth consumer brand .

Access to

cutting-edge ad tech tools and first-party data insights .

A learning-focused culture with autonomy, experimentation, and measurable impact.

Work directly with leadership on shaping the brand’s growth roadmap.