Hospitality Marketing Strategy Lead

Hiring for a well known Indian FMCG conglomerate for their Luxury properties. Incumbent MUST have depth in marketing & communication and Hospitality Industry.

Job Description

1. Strategic Overview & Governance

Act as a central supervisory authority for all hospitality marketing initiatives across properties.

Review annual marketing plans, budgets, campaign calendars, and brand collaterals shared by respective property teams or marketing agencies.

2. Performance Monitoring & Analytics

Monitor KPIs such as occupancy trends, and digital performance metrics (traffic, conversion, RoAS).

Conduct regular marketing audits, benchmark performance, and recommend course corrections or strategic shifts where needed.

Present performance insights and recommendations to senior leadership.

3. Brand Consistency

Ensure consistent brand image across all guest-facing and digital touchpoints in sync with brand philosophy.

Guide the development and use of corporate brand assets and content, ensuring quality and alignment with premium positioning.

4. Advisory to Property Marketing Teams

Serve as an internal consultant to property-level marketing leads or agency partners, offering strategic direction and marketing best practices.

Help teams leverage the right mix of traditional and digital tools to achieve visibility and commercial success.

5. Online Reputation & Review Management – Supervision

Montor & review reputation performance of all properties across platforms like TripAdvisor, Google Reviews, Booking.Com, MakeMyTrip, etc.

Guide property marketing teams to ensure timely responses, sentiment tracking, guest feedback loops, and service recovery communication.

Benchmark review scores across competitors and provide strategic input to enhance ratings and guest perceptions.

Monitor Social Listening Reports and escalate issues or patterns that may impact brand equity.

6. Innovation & Market Intelligence

Stay updated on trends in hospitality marketing, guest behavior, luxury travel, and digital disruption.

Recommend innovative ideas and pilot initiatives for group-wide marketing excellence.

7. Hands on understanding of Hospitality marketing

Understanding of SEO, Social Media management

Understanding of mystry audit, online reputation management, review management

Understanding of Performance marketing on travel aggregator platforms and overall performance management