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Brand • India
Brand Associate
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MuscleBlazeGurugram, Haryana, IndiaAbout MuscleBlaze & Koshaveda :
MuscleBlaze is India's top sports nutrition brand, known for innovation, authenticity, and high-impact marketing. Iconic campaigns like Tum Nahi Samjhoge and Ziddi Hoon Main reflect our commitment to the Indian fitness community.
Koshaveda, a sub-brand of MuscleBlaze, is dedicated to Ayurvedic and herbal wellness—rooted in tradition, driven by efficacy, and crafted for today’s conscious consumer.
Role Overview :
We are looking for a Brand Associate with a strong inclination toward research, formulation, new product development (NPD), packaging, and product launch. This role demands cross-functional collaboration with R&D, marketing, design, and supply chain teams to deliver innovative, consumer-first wellness solutions.
Key Responsibilities :
- Conduct consumer and market research to identify trends, gaps, and new opportunities within the Ayurvedic and natural wellness space
- Collaborate with internal and external stakeholders for product ideation, ingredient sourcing, and formulation development
- Work closely with formulation teams to evaluate efficacy, stability, and regulatory compliance
- Liaise with R&D and regulatory teams to ensure product efficacy, compliance, and claim substantiation
- Own the end-to-end NPD process from concept development to final launch
- Coordinate packaging development - including material selection, structure innovation, and design alignment
- Support in go-to-market strategy and cross-functional launch planning
- Track timelines and ensure alignment across all stages from prototyping to commercialization
- Monitor performance post-launch and assist in drawing consumer insights for iteration or expansion
Requirements :
Why Join Us :