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CCS ITAhmedabad, INCRO Specialist
SocialPilotAhmedabad, Gujarat, IndiaSocialPilot is on the lookout for someone who will be responsible for owning and implementing end-to-end strategies to improve the conversion rates from our website and marketing campaigns across different paid and organic channels.
The ideal candidate would use a data-driven approach to identify areas of improvement, design and execute structured experiments on a regular basis, and develop a robust CRO process to scale the efforts.
What You will Do :
- Organize and visualize website data to analyze, identify, and address friction points on a prospect’s path to conversion.
- Design experiment hypotheses using both qualitative (page evaluations, UX design principles, site reviews, heatmaps and session recordings) and quantitative (traffic source analysis, web analytics tools) sources.
- Design and implement various A / B testing, multivariate, and other experiment strategies to optimize not only landing pages and funnels, but also chatbots, pop ups, emails and other marketing assets.
- Establish and maintain a clear backlog, and defining the optimization roadmap that will impact conversions, user engagement, and other KPIs.
- Work closely with the stakeholders and collaborate with cross-functional teams including design, development, and content to plan and execute experiments.
- Continuously monitor, document, and report key performance indicators (KPIs) and insights to stakeholders. Recommend improvements, refine and iterate tests based on this data.
- Create a thorough, replicable, scalable framework for continuous experimentation and improvement.
- Align stakeholders on root issues and opportunities based on data-backed evidence.
- Troubleshooting existing issues with analytics and optimization set-ups and present results internally through the production of high-quality documentation.
- Creating high-quality, comprehensive deliverables such as project strategy decks, creative briefs, and weekly / monthly reports.
What are you like
About SocialPilot
SocialPilot empowers over 13,500+ agencies and SMBs to manage their social media publishing, analytics, and social engagement while collaborating with their team and clients.
We’re a high-growth bootstrapped B2B SaaS company with healthy profitability and a solid runway.
SocialPilot is nominated as one of the 5 startups across India for the prestigious Economic Times Startup Awards in the Bootstrap category.
Our impact so far
What we believe in
Why join SocialPilot?