Performance Marketing Lead

Company Description Digital Tokri is a digital marketing agency dedicated to transforming traditional businesses into digital successes. By leveraging internet marketing channels and cutting-edge strategies, the agency enables clients to achieve business growth while optimizing costs. With a focus on results-driven solutions, Digital Tokri supports its clients in navigating the digital landscape effectively.

Location : Role Description

This is a full-time, on-site role based in Pune (Wakad) for a Digital Marketing Team Lead (SEM + SMM). The role involves managing and leading a team to execute effective Search Engine Marketing (SEM) and Social Media Marketing (SMM) strategies.

We are looking for an experienced and performance-driven Digital Marketing Manager with expertise in both Search Engine Marketing (SEM) and Social Media Marketing (SMM) . The ideal candidate will have strong hands-on experience in managing paid campaigns, building high-impact social media strategies, optimizing performance metrics, and driving measurable business results.

As a key member of our marketing team, you will be responsible for planning, executing, and optimizing multi-channel digital campaigns across Google Ads, Meta Ads, LinkedIn, and major social media platforms . You will work cross-functionally with SEO, content, design, development, and client servicing teams to ensure cohesive brand messaging and seamless campaign execution.

SEM Strategy, Execution, Optimization & Social Media Marketing & Management

Develop, implement, and manage end-to-end SEM strategies across Google Ads, Meta Ads, LinkedIn Ads, and other paid platforms.

Optimize campaigns continuously to enhance CTR, CPC, CPA, ROAS, Quality Score , and conversion rates.

Perform strategic bid and budget management to achieve campaign goals efficiently.

Execute A / B tests for ads, landing pages, and audiences to refine targeting and improve results.

Track and analyze performance using Google Analytics, Google Tag Manager and platform dashboards.

Develop and execute a data-driven social media strategy based on competitive research, trends, and audience insights.

Plan and manage social media campaigns for domestic and international audiences across Facebook, Instagram, LinkedIn, Twitter , and emerging channels.

Oversee content posting, scheduling, engagement, and community management aligned with brand tone and guidelines.

Use analytics tools to track reach, engagement, sentiment, follower growth, and campaign performance to generate actionable insights.

Qualifications & Skills

3–5 years of combined experience in SEM, SMM, and performance marketing.

Proven track record of running high-performing paid campaigns and social media strategies.

The ideal candidate will possess strong leadership and people management skills , with the ability to motivate, guide, and develop team members.

Strong problem-solving and decision-making abilities, able to address issues promptly and efficiently.

Technical Skills Expertise in Google Ads, Meta Ads Manager, LinkedIn Ads , Google Analytics, Tag Manager, Search Console.

Experience with SEM tools like SEMrush, Ahrefs , and social analytics or listening tools.

Strong understanding of campaign KPIs, attribution, and performance optimization.

Analytical & Strategic Skills Data-driven mindset with the ability to interpret complex datasets and extract insights.

Experience with A / B testing, funnel optimization, and ROI-driven strategy building.

Strong budgeting and media planning skills.

Strong leadership skill compelling ad copies and engaging social content.

Excellent presentation, reporting, and communication skills.

Ability to lead & collaborate with creative teams and guide design requirements.

The role also requires strong interpersonal and conflict-resolution skills to maintain a positive and productive work environment.

Compensation & Benefits Comprehensive medical insurance

Budget- 5LPA-6LPA

5 days working (Monday to Friday)

sick leave, paid leaves and company-observed holidays

Opportunity to work with one of the finest Digital Marketing team.

Work Type

Work-from-Office

• (This position is fully on-site;

remote work is not available. Please apply only if you are comfortable working from the office only).