Product Activation Lead

Job Title : Product Marketing Manager (Vertical TV)

Location : Mumbai, India

Experience : 5+ years of experience in product marketing or related roles with specialization in user activation and engagement.

Role Overview :

Lead product marketing to drive user activation, engagement, and retention through data-driven hyper micro-segmentation and personalized recommendation strategies.

Key Responsibilities :

• Strategy and Execution of Hyper Micro-Segmentation : Develop and implement precise user segments for personalized activation and engagement campaigns.
• Data-Driven Personalization and Recommendation Systems : Build and optimize recommendation engines to boost user activation and engagement.
• Cross-Functional Collaboration : Work with Product, Data Science, and Analytics to convert user insights into activation strategies.
• Targeted Messaging and In-App Optimization : Strategize, Create, and refine timely, personalized messaging and experiences to engage users effectively.
• Comprehensive Campaign Management : Oversee engagement campaigns emphasizing activation, retention, and user value.
• Continuous Performance Analysis : Monitor and improve segmentation models and campaign outcomes using data insights.
• Content Engagement Insights : Apply content consumption data to enhance activation and deepen user engagement.
• Team Leadership and Mentorship : Guide a team focused on engagement marketing and personalized user journeys.
• Achieving and Maintaining KPIs : User engagement metrics (DAU, WAU, MAU, session duration, campaign interaction rates), User retention metrics (churn rate, renewal rate, repeat purchase)

Qualifications :