Digital Marketing Performance Specialist

Company Description

Expert Law provides tailored legal services in Personal Injury and Immigration Law to both individuals and businesses across the nation. With over 40 years of combined experience, the firm is committed to offering exceptional knowledge, reliability, and personalized client care. Guided by the philosophy of "putting people first," Expert Law emphasizes transparency, integrity, and delivering high-quality advice from start to finish. Clients can expect a seamless and trustworthy experience with clear communication and efficient legal solutions.

Role Description

This is a full-time remote role for a Performance Marketing Manager. In this role, you will be responsible for planning, implementing, and managing performance marketing strategies to drive growth and audience engagement. Day-to-day responsibilities include optimizing paid campaigns, analyzing performance metrics, managing budgets, and working collaboratively with cross-functional teams to achieve key performance indicators (KPIs) and return on investment (ROI) targets. You will stay updated on industry trends to suggest data-driven improvements and innovative solutions.

Qualifications

• Expertise in performance marketing strategies, campaign management, and online advertising platforms (e.G., Google Ads, Facebook Ads Manager, LinkedIn Ads).
• Strong analytical skills with proficiency in tools such as Google Analytics, Excel, or other data analysis platforms.
• Experience with A / B testing, conversion rate optimization, and audience segmentation to drive campaign outcomes.
• Familiarity with digital marketing concepts such as SEO, PPC, and social media strategies.
• Excellent communication skills and the ability to collaborate with cross-functional teams effectively.
• Self-starter with the ability to work remotely, manage priorities, and meet deadlines independently.
• A bachelor's degree in Marketing, Business, or a related field is preferred.