Marketing & Brand Communications Specialist

Job Description -

Key Result Areas :

1. Brand campaigns content

2. Social media management

3. Capturing consumer insights

Job Description :

Develop Brand led campaigns - liaise with agency to develop concepts.

Develop Brand led campaigns - liaise with agency to create films, creatives and other 360 degree collaterals.

Manage social media - create content, liaise with agency for ongoing promotions, social campaigns, media promotions etc.

Ensure customer delight through in-store experience initiatives, catalogs and collaterals, videos etc.

Manage public relations for the brand.

Management of the brands various IPs.

Liaison with vendors / creative agencies to execute planned activities around brand campaigns.

Manage content creation tasks like shoots, agency liaisons etc.

Participate in brand research activities.

REQUISITE QUALIFICATION

Essential : Graduate in any discipline with MBA in Marketing.

Preferred : Graduate in any discipline with Masters in marketing (Specialization Advertising / Communications / Digital marketing).

REQUISITE WORK EXPERIENCE

Essential : 10 years of overall experience, including 7 years in social media management.

SPECIAL SKILLS REQUIRED

Essential : 1) Result Orientation with Execution Excellence 2) Innovation 3) Customer Centricity 4) Drive collaboration 5) Communicate an engage with multiple stakeholders