Digital Commerce Strategist

Salary : £ 25 000 to £ 35 000 per annum (circa ₹2.5m–₹3.8m per annum, depending on experience)

Location : Mumbai - the role is remote, but living location must be in the state of Maharashtra

Overview :

An iconic, globally recognised consumer brand is seeking an entrepreneurial E-Commerce Marketing Manager to own and scale its direct-to-consumer (D2C) presence in the Indian market. This is a rare opportunity to build and shape an e-commerce ecosystem for a brand loved across generations, working at the intersection of digital, content, and commerce.

In this role, you will take full ownership of the e-commerce strategy, digital marketing roadmap, and onsite user experience for the Indian online store (Shopify-based), with a strong focus on growth, experimentation, and channel expansion. You’ll work closely with international stakeholders while acting as the on-the-ground business owner for India – turning brand demand into measurable digital revenue.

You will drive end-to-end performance across Shopify, Salesforce Marketing Cloud (SFMC), YouTube, and emerging channels (notably WhatsApp, email, influencers, and marketplaces) . This is a hands-on, high-impact position suited to someone who thrives in building, testing, iterating, and scaling – not just maintaining what already exists.

Duties and Responsibilities :

• Own and drive the overall e-commerce strategy for the Indian market, from traffic acquisition and conversion to retention and loyalty.
• Manage and enhance the Shopify store for India, including product merchandising, pricing updates, promotions, and content localisation.
• Optimise the end-to-end user journey , with a strong focus on mobile UX, site speed, navigation, and checkout conversion.
• Develop, execute, and continuously refine digital marketing campaigns across key channels (email, WhatsApp, social, YouTube, influencer, affiliate, and paid media in collaboration with partners).
• Use Salesforce Marketing Cloud to plan, build, and optimise email and lifecycle journeys, including segmentation, automation, and personalisation.
• Explore, test, and scale new channels such as WhatsApp marketing, marketplaces (e.G. Amazon / Flipkart-style platforms), and influencer collaborations to drive incremental revenue.
• Analyse performance using analytics tools (e.G. GA4, Shopify Analytics, dashboards) and translate insights into clear action plans and experiments.
• Lead ongoing CRO (conversion rate optimisation) efforts – A / B testing landing pages, product pages, and checkout flows to improve KPIs.
• Partner with fulfilment and customer service teams to ensure a smooth post-purchase experience , resolving issues proactively and feeding insights back into UX and communication.
• Collaborate with global and regional teams to align with brand guidelines while tailoring strategy and execution to the Indian consumer and digital landscape.
• Build simple but effective business cases for new initiatives, channels, and features, using data to prioritise roadmap decisions.
• Prepare and present regular performance reports, including traffic, conversion, revenue, channel performance, and campaign outcomes.
• Stay on top of Indian e-commerce trends , payment preferences (e.G. UPI, wallets, COD), and platform developments, and incorporate them into strategy.
• Champion a test-and-learn, entrepreneurial culture , bringing fresh ideas, challenging the status quo, and taking ownership of results.

Requirements :

or equivalent practicalexperience.

Please note : Due to the high volume of applications, only candidates selected for an interview will be contacted. If you do not hear from us within two weeks, please consider your application unsuccessful at this time. We thank you for your interest in the role and wish you the best in your career search.