Lead- Performance Marketer (Meta & Google Ads)

Lead- Performance Marketer (Meta & Google Ads)

Baner, Pune (On-site)

2–3+ Years Experience

About the Role

We’re hiring a Lead Performance Marketer who can drive strategy, build strong account structures, and guide the team towards high-performance execution.

You’ll mentor media buyers, ensure disciplined delivery, and act as the go-to person for RCA, performance troubleshooting, and revenue planning across multiple D2C brands.

This role is perfect for someone who thrives under pressure, takes full ownership, and wants to build a high-performing, process-driven team.

Key Responsibilities

Lead performance strategy across Meta & Google Ads for multiple D2C / eCommerce brands.

Conduct deep RCA to identify issues, fix performance drops & ensure long-term stability.

Build strong SOPs, processes & account structures for consistent and scalable execution.

Train & guide team members to work independently with clarity, discipline & ownership.

Act as the go-to person for escalations, high-priority issues & strategic decisions.

Review TOF–MOF–BOF campaigns and ensure profitable month-on-month scaling.

Create monthly media plans, forecasts & optimization roadmaps.

Collaborate with creatives for new hooks, angles, ad concepts & testing ideas.

Lead client meetings, manage escalations & present insights confidently.

Maintain tracking accuracy using Pixel, CAPI, GA4, GTM and ensure clean attribution.

Requirements

2-3+ years of experience in Performance Marketing (Meta + Google).

Proven experience managing & scaling D2C / eCommerce accounts.

Strong analytical skills with excellent root cause analysis (RCA) capability.

Experience in building SOPs, execution frameworks & structured processes.

Ability to mentor, guide & review junior media buyers effectively.

Strong communication & client-facing confidence.

Ability to handle deadlines, work pressure & multi-brand responsibilities.

Proficiency in GA4, Looker Studio, Merchant Center & Sheets.

Laptop mandatory.