Content Writer – Insurance, Health & Wellness (3–4 Years Experience)
Summary : We’re looking for a talented and detail-oriented Content Writer with strong experience in insurance-focused content and D2C health & wellness communication . If you understand the nuances of insurance products, can simplify complex topics, and can create compelling consumer-first content; this role is for you.
Key Responsibilities
- Create clear, accurate, and engaging content for insurance products (GMC, Fire, Marine, Workmen Compensation, SME packages, etc.).
- Write product explainers, brochures, website pages, FAQs, claim-process guides, policy comparison content, endorsement notes, etc.
- Work closely with product, underwriting, and sales teams to ensure content accuracy and compliance.
- Develop B2B content for corporate decision-makers and SMEs.
- Draft D2C-focused communication for wellness campaigns, preventive care programs, seasonal health initiatives, and awareness drives.
- Create campaign messaging for social media, in-app notifications, emailers, landing pages, and digital ads.
- Build storytelling-driven content for lifestyle and healthcare engagement.
Required Qualifications & Experience
3–4 years of professional content writing experience .Prior experience writing insurance-related content (life, general, or health insurance).Ability to write both B2B (corporate, enterprise, SME) and D2C consumer-facing content.Strong understanding of insurance terms, compliance-related communication, and product documentation.Excellent command of English with strong grammar, structure, and clarity.Experience writing for digital platforms—website, social media, emailers, blogs, landing pages.Understanding of healthcare, preventive care, wellness, or lifestyle content is a strong plus.Ability to work in fast-paced environments with tight deadlines.Graduation in English, Journalism, Mass Communication, Marketing, or related fields (preferred, not mandatory).