MarTech SpecialistHelium • tirunelveli, tamil nadu, in
MarTech Specialist
Helium • tirunelveli, tamil nadu, in
30+ days ago
Job descriptionHands-on experience with Adobe Suite : Analytics, CJA, AEP, Launch, Target Strong knowledge of digital marketing concepts, customer journeys, and personalization Familiarity with JavaScript, web tagging, and data collection frameworks (a plus). Strong analytical mindset with problem-solving skills Excellent communication & client-handling abilities, able to simplify technical concepts Relevant Adobe certifications (preferred) Bachelor’s degree in marketing, Computer Science, Data Analytics, or related field Working with industry-leading Adobe technology Be part of a collaborative, innovative, and global team Opportunity for career growth, leadership exposure, and professional certifications Competitive salary + benefits package Flexible remote-first working environment
Job Opportunity : MarTech Specialist
Location : Remote | Global Team Collaboration
About Us
At Helium , we believe in transforming data into powerful customer experiences. We work with some of the most forward-thinking brands, helping them unlock the full potential of their digital ecosystems. Our India-based MarTech team is expanding, and we’re looking for a MarTech Specialist who thrives at the intersection of technology, analytics, and marketing strategy.
If you’re passionate about it and want to make a real impact on client decision-making, this role is for you.
Role Overview
As a MarTech Specialist , you will be responsible for managing and optimizing Adobe stack to deliver personalized journeys and actionable insights. You’ll work closely with global stakeholders / clients, collaborating with marketing, analytics, and engineering teams to design, execute, and optimize customer experiences.
This role is a mix of client handling, technical expertise, and strategic decision-making.
Key Responsibilities
- Act as the primary client-facing MarTech expert for India operations, guiding strategy and execution
- Manage, configure, and optimize Adobe Solutions :
- Adobe Analytics, Customer Journey Analytics (CJA), Adobe Experience Platform (AEP), Adobe Launch, Adobe Target
- Partner with cross-functional teams (Marketing, Data, IT) to ensure MarTech solutions align with business goals
- Build and maintain tagging strategies, data layers, and implementation of best practices
- Analyze customer data to generate actionable insights for campaign targeting, personalization, and engagement
- Support and optimize A / B and multivariate testing strategies with Adobe Target
- Troubleshoot and resolve technical and data issues in the MarTech stack
- Stay updated on industry trends, Adobe product updates, and best practices
- Provide training, documentation, and knowledge-sharing across internal teams
Qualifications & Skills
Why Join Helium?
Interested?
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Specialist • tirunelveli, tamil nadu, in
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