Performance Specialist

Location :  Hyderabad (On-site)

Experience :  1.5 – 3 years of experience

Duration : Freelancing / Upon project delivery

Looking to hire immediately

Role Overview :

We are seeking a hands-on Performance Marketing Specialist who can strategize, execute, and optimize paid campaigns across Google, YouTube, Meta (Facebook & Instagram). You'll work closely with the marketing and product teams to drive qualified leads, improve ROAS, and scale campaigns efficiently.

Key Responsibilities :

• Plan, run, and optimize paid ad campaigns across :
• Google Search & Display
• YouTube Ads
• Meta Ads (Facebook + Instagram)
• Execute full-funnel ad strategies for awareness, consideration, and conversion stages.
• Conduct detailed keyword research, audience targeting, competitor benchmarking.
• Set up and maintain proper tracking using Google Tag Manager, Meta Pixel, and UTM parameters.
• Monitor KPIs like CTR, CPC, CAC, ROAS, CPM, and LTV — and continuously improve performance.
• Prepare weekly / monthly reports using tools like Google Analytics, Looker Studio, and ad dashboards.
• Collaborate with content and design teams to ensure creatives align with campaign goals.
• Run A / B tests on creatives, audiences, and messaging for consistent improvements.

Skills & Requirements :

Good to Have :