Grapes Worldwide - Performance Marketing Apps Campaign Specialist

Description :

Job Title : Media Account Manager.

Location : Saket, New Delhi (Hybrid).

Experience Required : Minimum 3+ years.

Department : Media.

About the Role :

We are seeking a skilled Media Account Manager with a strong background in managing app install and performance marketing campaigns.

The ideal candidate should have hands-on experience in running campaigns across Google and Meta platforms, coupled with expertise in mobile measurement and tracking tools such as Appsflyer.

This role requires a performance-driven professional who can independently manage client accounts, optimize media spends, and deliver measurable business outcomes.

Key Responsibilities :

• Plan, execute, and optimize app install campaigns across Google UAC and Meta Ads Manager.
• Manage end-to-end campaign delivery from setup, monitoring, and optimization to performance analysis and reporting.
• Collaborate with internal and external stakeholders to ensure accurate campaign tracking and attribution.
• Work closely with tech and analytics teams to integrate and validate MMP (Mobile Measurement Partner) tools such as Appsflyer for proper event tracking and data accuracy.
• Monitor key performance metrics such as CPI, CPA, ROAS, and retention to ensure campaigns meet objectives.
• Conduct post-campaign analysis to derive insights and actionable learnings for future planning.
• Build and maintain strong client relationships through regular communication and performance reviews.

Required Skills and Qualifications :

(ref : iimjobs.com)