Search Engine Optimization Specialist

At Nerige Story we work closely with India's artisans digging deep into India's artisanal heritage with a goal to reimagine and present traditional clothing in a way that is completely refreshing and unique. We are a rapidly growing D2C business and we are looking for a SEO specialist to significantly grow our organic reach and conversions. This is an excellent opportunity to be part of a company that is on a rapid growth trajectory. This role will be an integral part of our digital team. The role will report directly to the co-founders.

Responsibilities

• Full SEO Audit : Analyse current site health, technical issues, and opportunities for improvement.
• Keyword Research : Identify and target high-potential, relevant keywords for our core products (Sarees, Blouses, petticoats, Kurtis, men's wear, etc.).
• On-Page Optimization : Optimize existing product and collection pages, create and implement meta tags, structured data, internal linking, and image SEO.
• New Product SEO : Ensure all upcoming products and collections are optimized at launch. - Technical SEO : Fix site errors (crawlability, indexing, speed, mobile-friendliness, structured data), and regularly monitor Google Search Console.
• Content Strategy : Develop SEO-focused content ideas, collaborate on blog topics.
• Backlink Building : Plan and execute high-quality, relevant link-building strategies to grow our domain authority.
• Performance Reporting : Provide regular updates on rankings, organic traffic, and actionable insights.
• Competitor Analysis : Track and benchmark against top competitors in the fashion e-commerce space.

Qualifications

Remuneration

As per Industry standards.