Salesforce Marketing Cloud Practice Lead

About the Role

We are looking for a

Salesforce Marketing Cloud Practice Lead

to drive our Salesforce Marketing Cloud initiatives and establish thought leadership within the marketing technology space. The ideal candidate will combine strong business acumen, marketing domain expertise, and Salesforce Marketing Cloud technical understanding. This individual will engage with

CMO-level stakeholders , define marketing transformation strategies, and lead a team of consultants to deliver scalable, impactful solutions.

Key Responsibilities

1. Practice Leadership

Own and drive the

Salesforce Marketing practice

vision, roadmap, and growth strategy.

Develop

go-to-market (GTM)

strategies for Marketing Cloud, Data Cloud, and related Salesforce marketing products.

Partner with Sales and Pre-Sales teams to create proposals, solution demos, and client presentations.

2. Client Engagement & Advisory

Lead conversations with

CMOs, Marketing Heads, and Digital Transformation Leaders

to understand their marketing goals, challenges, and technology landscape.

Translate business needs into Salesforce Marketing Cloud solutions – across automation, personalization, segmentation, and analytics.

Serve as a trusted advisor for marketing technology adoption, customer journey optimization, and campaign orchestration.

3. Delivery Oversight

Oversee delivery of Salesforce Marketing Cloud and related marketing automation projects ensuring best practices, quality, and on-time delivery.

Guide cross-functional teams including

data, analytics, integration, and creative

functions to ensure seamless campaign execution.

Establish governance, reusable assets, accelerators, and templates to scale delivery efficiency.

4. Technology & Innovation

Stay updated with Salesforce ecosystem developments — Marketing Cloud, Data Cloud, AI , and Slack integration.

Promote adoption of AI and automation-driven marketing personalization strategies.

Required Skills & Experience

8+ years

of experience in digital marketing technology, CRM

Strong understanding of

Salesforce Marketing Cloud

(Email Studio, Journey Builder, Automation Studio, Audience Builder, Datorama, Interaction Studio, etc.).

Proven experience engaging with

C-suite executives (especially CMOs)

and driving marketing transformation conversations.

Background in

marketing strategy, customer segmentation, campaign management , and analytics.

Hands-on or architectural-level understanding of Salesforce ecosystem —

Sales Cloud, Service Cloud, Marketing Cloud, Data Cloud , and their integrations.

Prior experience building or leading a

Salesforce Marketing practice or CoE .

Exposure to

AI-driven personalization

and

Customer Data Platforms (CDPs) .

Experience in

pre-sales

and

proposal development

for Salesforce Marketing Cloud projects.

Excellent

communication, stakeholder management, and leadership

skills.